Associate Director of Regional Marketing, Ohio Valley, Breast Franchise (OH, PA, WV, KY, TN, IN)

Role Description

The Associate Director of Regional Marketing (RML) is the lead commercial person responsible for engaging a core group of National, Regional and Community External Scientific Experts (ESE’s) – leaders in their field of Breast Cancer. The RML will be responsible for developing and implementing Regional Marketing Plans that align with the strategic imperatives of the brand strategy to influence and shape commercial success at local levels.

This position will report into the Head of Customer & Disease Strategy for the US Breast Franchise and will work in close partnership with cross functional teams including brand marketing, field sales, medical, market access, national accounts, and other functions to ensure the franchise has a market leadership presence with key customers and thought leaders. This position is field based, collaborating with the Breast Oncology teams in OH, PA, WV, KY, TN, & IN.

Key Accountabilities

• Strategic Regional Marketing: Develop, design, and implement a Regional Marketing Action Plan (RMAP) that aligns with brand strategic imperatives and is focused on achieving commercial objectives, generating insights, and building advocacy from key external thought leaders.
• ESE Customer Engagement: Identify and effectively engage a core group of 35-50 National, Regional, and Community ESEs, utilizing advanced scientific, communication and business skills that build advocacy of the brand. Support brand and global team on projects that require US ESE engagement, guidance, and/or involvement.
• Insights Generation: Generate timely and actionable customer insights that inform brand strategy, decision-making, and other important marketing initiatives. Escalate market challenges/barriers to leadership as cross-functional partners as appropriate.
• Business Ethics and Acumen: Compliantly manage multiple program budgets, timelines, processes, and procedures while adhering to required policies and trainings/certifications.
• Internal Collaboration: Collaborate with field sales leadership, account directors, and other brand partners to develop and execute local regional strategies and tactics based on geographical market needs and opportunities.

Key Competencies, Skill Sets, And Preferred Requirements

• Engagement and influence with National/Regional ESEs: Demonstrate highly developed interpersonal communication and interaction skills and apply them in engagements with ESEs, ask tough questions and build strategic advocacy.
• Oncology Business Acumen: A comprehensive understanding of the delivery of oncology care, including the role of large Payers, GPOs, cancer care delivery in different practice settings, precision medicine, and organized oncology customers.
• Marketing Acumen: Experience and capability working with agency/vendor partners on complex projects. An ability to identify regional marketing, and then project manage and implement regional marketing initiatives.
• Cross-functional collaboration: Customer-facing field teams across sales, market access, medical, and home office teams across brand marketing, key customer engagement, global, etc.
• Project management: To plan/execute Advisory Boards, regional marketing tactics, taking assets through the MLR process, operational plan & budget management.
• Execution: Demonstrated ability to develop and execute regional marketing initiatives that deliver against brand strategic imperatives.
• Strategic Thinking: Generate strategic insights to inform brand strategic decision-making.

Minimum Qualifications:

• Bachelor's Degree
• 3+ years of experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales management, strategic planning
• 3+ years of Oncology marketing
• Documented success in partnership-building with industry thought leaders

Preferred Requirements:

• Advanced Degree (MS, MBA, or PhD)
• 10+ years of experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales management, strategic planning
• 5+ years of Oncology marketing or sales experience
• Extensive, documented thought leader/ key opinion leader (KOL) management party vendors and agency partners
• MBA in relevant field