Associate Director, Regional Marketing (Mid-Atlantic Region)

Role Summary

Associate Director, Regional Marketing (Mid-Atlantic Region) responsible for in-field connection to the marketing team, engaging key thought leaders, and leveraging regional and local marketing opportunities in assigned geography.

Location coverage includes states: VA, MD, MS, AL, LA, AR, MI, OH (part of), TN.

Responsibilities

• Lead and execute regional marketing plans
• Collaborate with Agency of Record and home office to deploy assets, execute geo-targeted media, and plan congress activities
• Identify, monitor, and report key regional performance metrics
• Align with cross-functional matrix team on local account planning
• Identify local/regional HCPs for projects, including webcasts, videos, promotional materials, and training
• Identify and develop regional/local thought leaders
• Engage with local/regional KOLs in Hematology/Oncology, especially lymphoma
• Map regional TL influence and support regional account plan development and execution
• Develop and execute regional advisory boards and third-party programs
• Engage HCPs for ADC Therapeutics Speaker Bureau for ZYNLONTA and disease state programs
• Attend regional/national conferences to engage TLs and collect competitive insights
• Coordinate company presence onsite with field leadership
• Arrange meetings with TLs and company leadership
• Collaborate with Digital Marketing on geotargeting and advertising opportunities
• Provide insight to HQ and field leadership
• Coordinate with headquarters, regional field teams, medical teams, and Clinical Development to manage KOL coordination and role boundaries
• Monitor Lymphoma Treater landscape and external events/data
• Plan and execute local Patient Advocacy events
• Support advocacy meetings/events with Patient Marketing, corporate communications, and sales where appropriate TL engagement is possible
• Agency management and budget coordination with Regional Marketing Lead
• Other duties as assigned

Qualifications

• Bachelor’s Degree required; healthcare certification/qualification (e.g., RN, RPh) preferred
• 5+ years in pharmaceutical/biotech, especially hematology/oncology; academic experience valued
• Product launch experience in hematology/oncology
• At least 2 years direct experience with hematology thought leaders and access to academic/key institutions
• 2+ years in marketing/agency or related in-house commercial role
• 2+ years field sales or market access leadership in pharma/biotech preferred
• Strong knowledge of commercial issues in competitive hematology/oncology therapies
• Exceptional presentation, interpersonal, cross-functional collaboration, and strategic thinking skills
• Ability to understand and explain complex clinical data to internal and external stakeholders
• Proven track record of meeting/exceeding goals
• Experience developing strategy and managing budgets
• 40-50% domestic travel required

Skills

• Strategic planning
• KOL relationship management
• Cross-functional collaboration
• Public speaking and presentation
• Data interpretation and metrics reporting
• Agency management and budget oversight

Education

• Bachelor’s Degree required; healthcare certification preferred

Additional Requirements

• Travel: 40-50% domestic