Associate Director, Rare Disease Product Marketing

Role: Associate Director, Rare Disease Product Marketing, responsible for developing and executing integrated brand strategies for rare disease therapeutics, including customer segmentation, messaging, and omnichannel tactics targeting HCPs, payers, caregivers, and field teams. Responsibilities: translate market research and field insights into actionable branding initiatives, develop promotional materials, manage agency/vendor partnerships, oversee annual marketing planning and budgets, and collaborate cross-functionally with Medical, Market Access, Regulatory, R&D, and Commercial teams. Requirements: Bachelor’s degree (advanced degrees preferred), 7+ years in biotech/pharma marketing with experience supporting rare disease or Duchenne programs, proven launch and lifecycle management expertise, and strong understanding of drug development, commercialization, and regulatory compliance. Preferred: experience in gene therapy or specialty areas, proficiency with market research and analytics tools, and prior agency/vendor management. High-Value: rare disease focus, product launch and lifecycle support, cross-functional collaboration, regulatory and compliance acumen, and travel up to 25% for conferences and internal meetings.