Role Summary
Lead strategic marketing initiatives focusing on advisory boards, healthcare professional (HCP) engagement, and gleaning insights to drive strategic decisions.
Responsibilities
- Develop and execute advisory board strategy, including HCP engagement and meeting facilitation
- Launch – focus – actionable insights into launch strategy – focus here.
- Analyze market research data to inform brand strategy and messaging
- Partner with marketing teams to develop and implement tactical plans
- Drive brand messaging updates based on market insights
- Support product launch activities and strategic planning
- Serve as key liaison between medical affairs, marketing, and commercial teams
Qualifications
- Bachelor's degree required; MBA or advanced degree preferred
- 7-10 years of pharmaceutical/biotech marketing experience
- Strong experience in advisory board management and market research
- Proven track record in brand strategy development
- Excellence in cross-functional collaboration and project management
- Deep understanding of pharmaceutical marketing regulations and compliance
- Strategic thinking and analytical skills
- Strong leadership and stakeholder management
- Excellent communication and presentation abilities
- Project management and organizational skills
- Business acumen and market understanding