Associate Director, Patient Marketing Strategy - Neuromuscular Disease

Role: Associate Director, Patient Marketing Strategy, focusing on FSHD. Objectives: develop and execute patient-centric marketing initiatives to increase disease awareness, engagement, and support launch readiness. Responsibilities: create integrated strategies including branded/unbranded campaigns, educational resources, community programs, and digital engagement; partner with advocacy groups and stakeholders to build trusted engagement; map patient journeys and identify barriers to diagnosis, treatment, and ongoing care; collaborate across Medical, Market Access, Legal, Regulatory, and agency teams; define KPIs, budgets, and launch milestones. Requirements: Bachelor's degree; 5+ years in commercial marketing within rare diseases, neurology, neuromuscular, or complex chronic conditions; 3+ years leveraging data/insights for personalized marketing; experience in patient education, community engagement, and cross-functional leadership. Preferred: MS or MBA; multi-functional healthcare/pharma background. High-Value: rare neuromuscular disease (FSHD), patient activation, pre-launch and launch experience, digital and community engagement, stakeholder partnership, and compliance. Work setup: onsite in East Hanover, NJ or Cambridge, MA; up to 20% travel.