Associate Director, Patient Marketing Strategy - Neuromuscular Disease
Novartis
September 05, 2026
Full-time
On-site
East Hanover, NJ
Marketing
Role: Associate Director, Patient Marketing Strategy, focusing on FSHD to develop patient-centered marketing initiatives supporting disease awareness, engagement, and launch readiness.
Responsibilities: partner with cross-functional teams to create integrated campaigns, educational resources, and community programs; lead patient journey mapping, segmentation, and behavioral strategies; collaborate with advocacy groups and stakeholders to build engagement infrastructure; identify and translate barriers into actionable interventions; define marketing priorities, KPIs, and optimize plans.
Requirements: Bachelor’s degree; 5+ years in commercial marketing within rare disease, neurology, or complex chronic conditions; 3+ years leveraging data and insights for personalization; experience in patient education, community engagement, and cross-functional collaboration; pre-launch and launch experience in pharmaceutical or healthcare settings.
Preferred: Master’s or MBA; multi-disciplinary healthcare experience.
HighValue: Rare disease (FSHD), neuromuscular focus, patient engagement, disease awareness, digital and community programs, pre-launch and launch phases.
WorkSetup: On-site in East Hanover, NJ or Cambridge, MA; up to 20% domestic/international travel.
Responsibilities: partner with cross-functional teams to create integrated campaigns, educational resources, and community programs; lead patient journey mapping, segmentation, and behavioral strategies; collaborate with advocacy groups and stakeholders to build engagement infrastructure; identify and translate barriers into actionable interventions; define marketing priorities, KPIs, and optimize plans.
Requirements: Bachelor’s degree; 5+ years in commercial marketing within rare disease, neurology, or complex chronic conditions; 3+ years leveraging data and insights for personalization; experience in patient education, community engagement, and cross-functional collaboration; pre-launch and launch experience in pharmaceutical or healthcare settings.
Preferred: Master’s or MBA; multi-disciplinary healthcare experience.
HighValue: Rare disease (FSHD), neuromuscular focus, patient engagement, disease awareness, digital and community programs, pre-launch and launch phases.
WorkSetup: On-site in East Hanover, NJ or Cambridge, MA; up to 20% domestic/international travel.