Associate Director Patient Experience Data Strategy

Role Summary

Associate Director, Patient Experience Data Strategy in Titusville, NJ. This role leads the data strategy powering personalized, compliant, and insight-driven patient experiences, combining strategic planning, marketing analytics, and data governance to support CRM transformation, market research, and business performance tracking.

Responsibilities

• Data Strategy & Governance
  • Support the implementation of a comprehensive data strategy for patient services, including data capture, integration, quality, and stewardship.
  • Collaborate with IT, Privacy, Legal, and Compliance to ensure data practices align with HIPAA and enterprise standards.
  • Serve as a liaison for data governance initiatives, helping to operationalize policies and frameworks.
  • Support the development and execution of J&J’s patient engagement AI strategy.
• CRM & Platform Enablement
  • Define data requirements for the next-generation CRM (e.g., Salesforce Life Sciences Cloud).
  • Translate business needs into data architecture and reporting capabilities that enable omnichannel personalization and real-time insights.
  • Support platform testing, validation, and rollout activities.
• Cross-Functional Collaboration
  • Partner with Patient Experience, Access, Medical, and Commercial teams to align data strategy with business objectives.
  • Collaborate with analytics and insights teams to ensure data is actionable and supports performance measurement.
  • Manage key relationships with agencies and suppliers for concept development and market research execution.
• Execution & Program Management
  • Drive execution of data-related initiatives, including roadmap development, milestone tracking, and vendor coordination.
  • Ensure the implementation and maintenance of key marketing vehicles such as eBusiness strategy, promotional media, forecasting, and business plans.

Qualifications

• Required: Bachelor’s degree.
• Preferred: Advanced degree in data science, public health, business, or related field.
• Required: 6+ years of experience in patient data strategy, CRM, analytics, or strategic marketing—preferably in healthcare or life sciences.
• Required: Strong understanding of data privacy, governance, and compliance frameworks.
• Preferred: Experience with Salesforce or similar CRM platforms.
• Required: Proven ability to manage cross-functional projects and influence without authority.