Associate Director, Patient and APP Marketing - CELMoDs

Company Name

Bristol Myers Squibb

Job Overview

Seeking an experienced marketer to develop patient and APP strategy/tactics for the CELMoDs portfolio in multiple myeloma, focusing on iberdomide and mezigdomide.

Responsibilities

• Leading market research
• Insight development
• Messaging
• Asset creation
• Media management
• Developing comprehensive APP plans
• Overseeing execution
• Managing budgets
• Collaborating with cross-functional teams (marketing, medical, legal, compliance)
• Managing agency partners

Requirements

• BA/BS degree
• 5-7 years of marketing/brand management experience
• Strong communication and organizational skills
• Experience with market research
• Team leadership experience