Associate Director, Pain Strategic Brand Analytics

Role Summary

Vertex is seeking to hire an Associate Director, Pain Strategic Brand Analytics to join the North America Forecasting, Analytics and Market Research team in the Commercial organization. This role provides analytics support for strategic initiatives throughout the full evaluation, execution, and measurement lifecycle of the initiative. The role will support analytics measuring execution pull-through of pain BU wins (payer, provider, etc.) and design and operate analytical approaches to identify and quantify drivers, barriers, and opportunities in the market using advanced methods. Analytics work will span functions within the BU including Marketing, Market Transformation, and Strategic Accounts, and will include collaboration with Market Access, Field, and Omnichannel Analytics. The ideal candidate is an experienced individual contributor with the ability to communicate complicated concepts to a wide variety of stakeholders, a high degree of attention to detail and accuracy, and the ability to be self-directed in engaging with colleagues. Additionally, the candidate must be able to strategize, collaborate, and manage relationships with cross-functional partners.

Responsibilities

• Work with the Director, Pain Performance Analytics & Forecasting and Pain BU stakeholders to identify existing or planned initiatives that would benefit from additional analytics support, and collaboratively create analytics plans to deliver required insights
• Develop and continuously improve framework for establishing goals and measuring execution pull-through of new wins (e.g. new hospital formulary approvals); present performance against goals during commercial performance meetings
• Design and operate an analytical engine to identify and quantify drivers, barriers, and opportunities in the market using advanced statistical / ML methodology; synthesize findings for business stakeholders on a regular basis for evaluation and action
• Contribute to answering ad-hoc analytics questions as they arise from the BU; work with BU stakeholders to understand their questions and most appropriate data and analytics approach
• Serve as an internal team SME to elevate analytics capabilities within the Forecasting, Analytics, and Market Research team through existing expertise and ongoing self-education of best-in-class approaches
• Work collaboratively with cross functional stakeholders including but not limited to US Marketing, Global Marketing, US Market Access, US Finance, Commercial Sales Operations, etc.

Qualifications

• Proficiency with complex modeling and analyzing and developing insights from large data sets, leveraging relevant tools such as SQL, Python, R, etc.
• Proficiency working with wide array of commercial pharma data sets, including data sets such as IQVIA XPONENT PlanTrak, DDD, LAAD (patient claims data), and internally generated sales / marketing data (e.g. field call data from CRM)
• Experience with advanced analytics and machine learning modelling including time series modelling, XGBoost, predictive modelling, regression, and other statistical modelling algorithms
• Experience working on products competing in large, complex markets and experience across both retail & hospital products
• Strong analytical and business acumen: intellectual curiosity, motivation and ability to structure problems, diagnose issues and triangulate with multiple approaches while keeping sight of the “big picture”
• Experience working with senior leadership to support insights generation and communication, advanced analytics & modeling, and commercial launch planning
• Ability to quickly and thoughtfully adapt to new and evolving business and planning needs
• Bachelor’s degree in quantitative discipline required (e.g., Engineering, Statistics, Economics, Finance, Business Analytics) or equivalent experience
• 7-10 years of experience in the pharmaceutical or biotech industry, 6+ years of insights, analytics and/or reporting is required.