Associate Director, Paid Media DTC & HCP Data Domain Owner

Role: Associate Director, Paid Media DTC & HCP Data Domain Owner, serving as the enterprise lead on paid media data strategy and governance for AbbVie's DTC and HCP channels. Responsibilities: develop and align data strategies supporting media activation, measurement, and optimization; establish operational frameworks and ensure compliance with data governance standards; manage external agency relationships and oversee data passback, taxonomy, and privacy practices. Requirements: Bachelor's degree; 10+ years in media, measurement, martech, or related fields, with at least 6 years supporting large media agency environments (> $500M spend); pharma experience essential. HighValue: expertise in DTC and HCP media data, marketing mix analysis, CRM/CDP workflows, and privacy compliance; proven ability to manage complex data ecosystems and external partnerships; experience in large enterprise and matrixed organizational settings. WorkSetup: Not specified.