Associate Director, Paid & Earned Media

Role: Associate Director of Paid and Earned Media focusing on therapeutic areas within healthcare marketing. Responsibilities: develop and oversee paid media strategies across DTC and HCP channels, manage agency partnerships, optimize media performance through data-driven insights, and integrate influencer marketing initiatives. Collaborate with brand teams, cross-functional stakeholders, regulatory, legal, and media partners to ensure alignment and compliance. Lead testing and learning approaches to innovate channel engagement, manage budgets, and track ROI. Qualifications: bachelor's degree in marketing or related field; 10+ years in paid media, digital marketing experience preferred; strong strategic planning, stakeholder management, and leadership skills. High-Value: deep knowledge of paid search, social, influencer marketing, and experience working with external agencies; familiarity with pharmaceutical industry regulations, patient engagement, and healthcare digital tactics; experience in fast-paced environments with a focus on compliance and ethical standards. Work setup: travel 20-30% overnight; supervisory role with emphasis on team development.