Associate Director, Paid and Earned Media

Role: Associate Director, Paid and Earned Media, focused on developing and executing paid media and influencer strategies within the healthcare/biopharma sector. Responsibilities: lead media planning across DTC and HCP channels, manage agency partnerships, optimize media spend, and integrate innovative channels and influencer marketing; collaborate with cross-functional teams including brand, orchestration, and legal; monitor campaign performance using analytics and KPIs to inform testing and optimization; and oversee budget management. Requirements: Bachelor's degree in Marketing, Business, or related field; 10+ years of paid media experience, preferably with digital expertise; proven success in strategic planning, media execution, and managing agency relationships; strong understanding of pharma industry nuances, including compliance, regulatory environments, and HCP/patient engagement tactics. Preferred: experience with medical/clinical insights, customer experience tactics, and emerging media channels. High-Value: focus on pharmaceutical/biotech brands, with emphasis on digital and influencer marketing, patient and HCP audiences, and cross-channel campaign management. Collaboration involves internal brand teams, legal/regulatory, procurement, and external agencies. Travel: 20-30% overnight travel. The role reports to the Media Director, within the Customer Engagement & Channel Excellence team.