Associate Director, Ophthalmology HCP Marketing
Merck
4 days ago
Remote friendly (North Wales, PA)
United States
Marketing
Associate Director, U.S. Ophthalmology HCP Marketing (Hybrid)
Key Responsibilities Include, But Not Limited To The Following:
- Develop HCP-focused brand resources in collaboration with agency partners, vendors, and stakeholders.
- Manage project deliverables and timelines end to end (development through approval for promotion).
- Co-develop, obtain approval for, and execute a comprehensive omnichannel promotion plan aligned to brand strategy.
- Lead CRT (Commercial Review Team) approvals of omnichannel promotional resources.
- Attend key sales meetings and national congresses as needed.
- Integrate customer insights, market research, and competitive intelligence into promotional resource development.
- Develop a longitudinal tactical plan and support field communications.
- Provide project management support for marketing priorities.
- Support field execution point training on promotional resources.
- Support planning and execution of field sales launch meetings with sales operations.
- Ensure compliant execution of all launched resources.
- Partner with Field Access and Field Sales Execution to align cross-functional training and launch needs.
- Maintain an agile backlog with key timelines/deliverables across the HCP CAT.
- Ensure timely and accurate Ophthalmology budget management; manage agency/vendor work.
Required Experiences/Qualifications:
- BA/BS
- 5+ years’ experience in biopharmaceutical or healthcare industry
- Strong project management; excellent negotiation; strong verbal/non-verbal communication
Preferred Experience/Skills:
- MBA
- Experience in marketing/promotion/advertising; growth mindset; strategic/problem-solving/analytical planning; budget management experience
Skills: Adaptability, Brand Management, Budget Management, Content Creation, Cross-Functional Leadership, Customer Insights, Digital Marketing/Omnichannel Marketing, Ophthalmology, Product Launches/Product Management, Project Management, Strategic Thinking, Market Research/Segmentation.
Application Instructions:
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub for current employees). Application deadline is as stated on the posting.
Key Responsibilities Include, But Not Limited To The Following:
- Develop HCP-focused brand resources in collaboration with agency partners, vendors, and stakeholders.
- Manage project deliverables and timelines end to end (development through approval for promotion).
- Co-develop, obtain approval for, and execute a comprehensive omnichannel promotion plan aligned to brand strategy.
- Lead CRT (Commercial Review Team) approvals of omnichannel promotional resources.
- Attend key sales meetings and national congresses as needed.
- Integrate customer insights, market research, and competitive intelligence into promotional resource development.
- Develop a longitudinal tactical plan and support field communications.
- Provide project management support for marketing priorities.
- Support field execution point training on promotional resources.
- Support planning and execution of field sales launch meetings with sales operations.
- Ensure compliant execution of all launched resources.
- Partner with Field Access and Field Sales Execution to align cross-functional training and launch needs.
- Maintain an agile backlog with key timelines/deliverables across the HCP CAT.
- Ensure timely and accurate Ophthalmology budget management; manage agency/vendor work.
Required Experiences/Qualifications:
- BA/BS
- 5+ years’ experience in biopharmaceutical or healthcare industry
- Strong project management; excellent negotiation; strong verbal/non-verbal communication
Preferred Experience/Skills:
- MBA
- Experience in marketing/promotion/advertising; growth mindset; strategic/problem-solving/analytical planning; budget management experience
Skills: Adaptability, Brand Management, Budget Management, Content Creation, Cross-Functional Leadership, Customer Insights, Digital Marketing/Omnichannel Marketing, Ophthalmology, Product Launches/Product Management, Project Management, Strategic Thinking, Market Research/Segmentation.
Application Instructions:
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub for current employees). Application deadline is as stated on the posting.