Associate Director, Oncology Digital and Omnichannel Marketing
Corcept Therapeutics
2 days ago
Remote friendly (Redwood City, CA)
United States
Marketing
Associate Director, Oncology Digital and Omnichannel Marketing
Responsibilities:
- Collaborate on development and execution of the operational omnichannel plan aligned to brand strategy and customer engagement goals.
- Drive end-to-end orchestration of marketing components to enable personalized, seamless HCP and Patient experiences.
- Lead omnichannel governance and coordinate across Marketing, Insights & Analytics, Sales, and cross-organization partners.
- Proactively manage digital and media plans (channel mix, budget, tactical deployment); manage agency partners.
- Ensure on-time launch of tactics, coordinate asset delivery, and deliver data/analytics for continuous optimization.
- Define and track KPIs across digital, media, and omnichannel initiatives; monitor performance vs. plan/budget and deliver actionable insights.
- Partner to produce monthly and quarterly performance reporting for media, digital, and website performance.
- Oversee branded/unbranded website performance (UX, traffic, engagement, conversion) and ensure compliant data capture.
- Provide actionable insights to HCP and Patient marketing leads.
- Implement HCP/Patient customer journey strategies using the technology stack; develop journey maps aligned to objectives and insights.
- Lead audience targeting, activation, and optimization of automated/triggered campaigns ensuring timely and compliant execution.
- Lead marketing technology stack user/business requirements and ensure capabilities are delivered on time.
- Design/lead pilot programs and test-and-learn initiatives for new channels, formats, technologies, and engagement strategies.
Preferred Skills/Qualifications:
- Data-driven mindset with measurable business impact.
- Hands-on experience with marketing tech platforms (e.g., Salesforce Marketing/Data Cloud, Veeva) and website platforms.
- Knowledge of personalization/AI content tools, journey mapping, and optimization frameworks.
- Excellent project management, presentation, and communication; ability to influence cross-functional teams.
Preferred Education/Experience:
- Bachelor’s in Marketing/Business/Life Sciences or related; MBA/advanced degree a plus.
- 7+ years progressive marketing experience in life sciences/digital agency/medtech product management (pharma experience preferred); oncology a plus.
- Experience with digital and traditional non-personal channels, media planning/placement, P2P programming, and event marketing.
- Customer journey mapping/optimization experience.
- Understanding of regulatory/compliance requirements in pharmaceutical marketing.
Application Instructions:
- Applicants must be authorized to work in the United States full-time.
Responsibilities:
- Collaborate on development and execution of the operational omnichannel plan aligned to brand strategy and customer engagement goals.
- Drive end-to-end orchestration of marketing components to enable personalized, seamless HCP and Patient experiences.
- Lead omnichannel governance and coordinate across Marketing, Insights & Analytics, Sales, and cross-organization partners.
- Proactively manage digital and media plans (channel mix, budget, tactical deployment); manage agency partners.
- Ensure on-time launch of tactics, coordinate asset delivery, and deliver data/analytics for continuous optimization.
- Define and track KPIs across digital, media, and omnichannel initiatives; monitor performance vs. plan/budget and deliver actionable insights.
- Partner to produce monthly and quarterly performance reporting for media, digital, and website performance.
- Oversee branded/unbranded website performance (UX, traffic, engagement, conversion) and ensure compliant data capture.
- Provide actionable insights to HCP and Patient marketing leads.
- Implement HCP/Patient customer journey strategies using the technology stack; develop journey maps aligned to objectives and insights.
- Lead audience targeting, activation, and optimization of automated/triggered campaigns ensuring timely and compliant execution.
- Lead marketing technology stack user/business requirements and ensure capabilities are delivered on time.
- Design/lead pilot programs and test-and-learn initiatives for new channels, formats, technologies, and engagement strategies.
Preferred Skills/Qualifications:
- Data-driven mindset with measurable business impact.
- Hands-on experience with marketing tech platforms (e.g., Salesforce Marketing/Data Cloud, Veeva) and website platforms.
- Knowledge of personalization/AI content tools, journey mapping, and optimization frameworks.
- Excellent project management, presentation, and communication; ability to influence cross-functional teams.
Preferred Education/Experience:
- Bachelor’s in Marketing/Business/Life Sciences or related; MBA/advanced degree a plus.
- 7+ years progressive marketing experience in life sciences/digital agency/medtech product management (pharma experience preferred); oncology a plus.
- Experience with digital and traditional non-personal channels, media planning/placement, P2P programming, and event marketing.
- Customer journey mapping/optimization experience.
- Understanding of regulatory/compliance requirements in pharmaceutical marketing.
Application Instructions:
- Applicants must be authorized to work in the United States full-time.