Associate Director, Omnichannel Marketing Execution

Role: Associate Director of Omnichannel Marketing Execution, translating brand strategies into dynamic, trigger-based customer journeys for HCP and patient/DTC audiences across multiple brands. Responsibilities: develop and optimize end-to-end journey blueprints, define audience segmentation and channel strategies, design real-time, behavior-triggered campaigns incorporating next-best-action logic, and oversee technical build and execution through Veeva CRM and marketing orchestration platforms. Collaborate with brand teams, analytics, medical, market access, and external agencies; manage journey performance and continuous improvement via test-and-learn plans; partner with data infrastructure teams for real-time signals. Requirements: Bachelor's in marketing or related field; 7–10 years in pharma/biotech marketing with omnichannel or CRM strategy experience, including building trigger-based customer journeys; working knowledge of Veeva CRM, HubSpot, Marketo, or Salesforce; experience in HCP and patient/DTC marketing; people management skills; strong stakeholder management in a matrixed environment; familiarity with FDA regulations governing promotional communications. Preferred: multi-brand experience, CDP concepts, and exposure to regulated environments. High-Value: pharmaceutical/biotech industry, omnichannel, trigger-based customer journeys, Veeva CRM, HCP and patient/DTC segments, regulated pharma environment. Work setup: based in Chicago, requiring at least three days in-office per week.