Associate Director, Omnichannel Marketing, CRC

Role Summary

The Digital Marketing, Associate Director is responsible for overseeing digital marketing strategies and initiatives to enhance product appeal and performance. This role involves developing and implementing digital marketing plans, optimizing online presence, and leading teams to achieve marketing objectives.

Responsibilities

• The Omnichannel HCP Lead, CRC will lead the development and implementation of the Omnichannel plan for the CRC HCP customers. They will design and implement seamless brand-specific customer experiences and omnichannel plans in an agile manner leveraging data and insights and external trends and benchmarks.
• They design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels. This includes customer journeys, messaging, delivery and channel optimization. They are responsible for creating strategic and bold campaigns in the non personal space that are highly integrated with the personal promotion efforts to improve customer engagement and adoption, including rep triggered emails and identification of, and alert activation.
• This colleague will collaborate with multiple cross functional partners, including but not limited to, all Brand teams, Sales, Insights and Analytics, Medical, PVA, RC and agency partners to design, build and deploy best in class Omnichannel campaigns to elevate the experience for HCPs. They are a core member of the Marketing team and Integrated Brand Teams.
• They will drive meaningful and measurable engagement with HCP segments to drive impact and leverage promotional mix analyses to make critical resource allocation decisions to optimize and improve campaign resonance and impact.
• This colleague will lead HCP media strategy with agency and partners & rigorously tracks performance to adapt plan in an agile manner.
• They analyze customer behavior by utilizing CRM data and analytics to track HCP engagement and optimize experience. Leads HCP Experience Measurement Plan & adapts plan accordingly

Qualifications

• Bachelor’s degree
• 8+ years of experience with increasing responsibilities in digital agency, marketing, or related function, preferably with pharma or healthcare industry experience
• Deep understanding of multichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps, digital sales aids and measurement/insight generation.
• Demonstrated experience leveraging customer journeys and experience maps to engage target audiences during “moments that matter” - creating personalized, omnichannel solutions with the individual in mind.
• Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics on time and within budget.
• Experience with A/B testing across channels and content types.
• Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate KPIs, and maximize value of marketing investment.
• Proven experience advising stakeholders and effectively influencing business partners and peers.
• Demonstrated ability to thoroughly learn new market, disease states and the products quickly.
• Strong consultative skillset, including excellent discovery, detailed business analysis, workshop facilitation, roadmap planning, project management and interpersonal communication skills.
• Ability to influence and persuade stakeholders in a wide range of departments at varying levels of seniority including senior leadership both in the US and globally
• Self-motivated drive to work collaboratively and cross-functionally with a variety of business units such as Brand Marketing, Insights & Analytics, DD&T, Sales, and other key partners.
• Financial management and budgeting abilities.

Education

• Bachelor’s degree