Associate Director, Omnichannel Enablement
Dyne Therapeutics
June 27, 2026
On-site
Waltham, MA
Marketing
Associate Director, Omnichannel Enablement (Waltham, MA - not fully remote)
Primary Responsibilities Include
- Lead the design, implementation, and continuous evolution of Dyne’s omnichannel enablement framework, including ways of working, governance, and operational models.
- Design and operationalize end-to-end customer journeys across personal, digital, and non-personal channels; leverage analytics and AI for targeting, timing, and personalization.
- Partner with Brand Marketing to implement modular content strategies for efficient reuse, personalization, and activation across channels, including AI-enabled tools to accelerate development and deployment.
- Translate omnichannel strategy into tools, playbooks, templates, and standards for planning, activation, and optimization.
- Work hands-on with brand teams during brand planning, campaign development, and launch preparation.
- Connect enabling functions (e.g., Commercial Insights & Analytics, Operations, IT/Digital) to ensure integrated execution and consistent customer experiences.
- Define and operationalize standards for personalization, audience targeting, content deployment, and cross-channel measurement.
- Lead omnichannel enablement (training, onboarding, change management) for brand and field-facing roles.
- Establish learning agendas, measurement frameworks, and feedback loops for optimization.
- Ensure omnichannel execution aligns with compliance, legal, and regulatory requirements.
- Identify, pilot, and scale new omnichannel tools/capabilities, including AI-enabled platforms.
- Act as a hands-on subject matter expert shaping the long-term commercial operating model and omnichannel roadmap.
Education And Skills Requirements
- Bachelor’s degree required; MBA or equivalent preferred.
- 8+ years in commercial/omnichannel/digital/marketing enablement (biotech/pharma/life sciences).
- Experience designing and activating omnichannel journeys and engagement models in launch/growth environments.
- Strong knowledge of life sciences commercial ecosystems and data-driven decision-making.
- Hands-on experience translating brand strategy into execution across channels.
- Experience using data, analytics, and emerging technologies (including AI-enabled tools).
- Ability to influence cross-functionally without authority in a matrixed organization.
- Strong communication, facilitation, and change leadership.
- Ability to balance strategy with hands-on execution in a fast-paced environment.
Pay Range
- $159,000 - $195,000 USD
Primary Responsibilities Include
- Lead the design, implementation, and continuous evolution of Dyne’s omnichannel enablement framework, including ways of working, governance, and operational models.
- Design and operationalize end-to-end customer journeys across personal, digital, and non-personal channels; leverage analytics and AI for targeting, timing, and personalization.
- Partner with Brand Marketing to implement modular content strategies for efficient reuse, personalization, and activation across channels, including AI-enabled tools to accelerate development and deployment.
- Translate omnichannel strategy into tools, playbooks, templates, and standards for planning, activation, and optimization.
- Work hands-on with brand teams during brand planning, campaign development, and launch preparation.
- Connect enabling functions (e.g., Commercial Insights & Analytics, Operations, IT/Digital) to ensure integrated execution and consistent customer experiences.
- Define and operationalize standards for personalization, audience targeting, content deployment, and cross-channel measurement.
- Lead omnichannel enablement (training, onboarding, change management) for brand and field-facing roles.
- Establish learning agendas, measurement frameworks, and feedback loops for optimization.
- Ensure omnichannel execution aligns with compliance, legal, and regulatory requirements.
- Identify, pilot, and scale new omnichannel tools/capabilities, including AI-enabled platforms.
- Act as a hands-on subject matter expert shaping the long-term commercial operating model and omnichannel roadmap.
Education And Skills Requirements
- Bachelor’s degree required; MBA or equivalent preferred.
- 8+ years in commercial/omnichannel/digital/marketing enablement (biotech/pharma/life sciences).
- Experience designing and activating omnichannel journeys and engagement models in launch/growth environments.
- Strong knowledge of life sciences commercial ecosystems and data-driven decision-making.
- Hands-on experience translating brand strategy into execution across channels.
- Experience using data, analytics, and emerging technologies (including AI-enabled tools).
- Ability to influence cross-functionally without authority in a matrixed organization.
- Strong communication, facilitation, and change leadership.
- Ability to balance strategy with hands-on execution in a fast-paced environment.
Pay Range
- $159,000 - $195,000 USD