Associate Director, Omnichannel Capabilities & Enablement

Role: Associate Director of Omnichannel Capabilities & Enablement, focusing on developing and implementing customer engagement strategies to support pharmaceutical product launches and enhance omnichannel maturity. Responsibilities: partner with cross-functional teams (Brand, Marketing, Sales, Medical, Digital) to design integrated engagement plans, translate brand objectives into omnichannel frameworks, establish standards, and promote innovation; oversee capability building, measurement, and optimization of launch activities; serve as a thought leader in omnichannel best practices and industry trends; facilitate stakeholder alignment and influence decision-making at senior levels. Requirements: 12+ years in omnichannel strategy, customer engagement, martech platform orchestration, and healthcare product launches; strong understanding of customer journeys, ecosystems, and data privacy considerations; excellent communication and project management skills. Preferred: experience with martech platforms, data management, building scalable capabilities, and developing repeatable frameworks; background supporting biotech or complex healthcare launches. Qualifications: Bachelor’s in Business, Marketing, Life Sciences or related; relevant certifications preferred. High-Value: experience supporting pharma/biotech launches, omnichannel ecosystem expertise, strategic cross-functional leadership, up to 20% travel, salary range $143K-$210K. Work setup: not specified, but travel and industry experience are emphasized.