Associate Director, Omnichannel & Advanced Analytics Technology – Stakeholder Success Lead

Role Summary

The Associate Director, Omnichannel & Advanced Analytics Technology – Stakeholder Success Lead partners with the Head of Omnichannel to co-lead the creation, refinement, and execution of Biogen’s Omnichannel & Advanced Analytics Technology roadmap. This role leverages Biogen’s established MarTech stack and analytics capabilities to ensure stakeholders are equipped to succeed by aligning solutions with business strategies, evolving needs, and cross-functional priorities. As a Stakeholder Success Lead, you will actively problem-solve to help stakeholders fully leverage MarTech platforms and advanced analytics to achieve their goals. You are a strategic enabler and problem-solver with deep experience in both MarTech platforms and analytics, capable of translating business needs into scalable, data-driven solutions.

Responsibilities

• Roadmap Co-Leadership
  • Partner with the Head of Omnichannel to co-own the Omnichannel & Advanced Analytics Technology roadmap.
  • Continuously refine priorities to align with evolving commercial, HCP, and patient engagement strategies.
• Stakeholder Success
  • Serve as the primary IT partner for Omnichannel and Analytics stakeholders, ensuring their needs are understood and translated into actionable solutions.
  • Proactively identify opportunities to enhance HCP and patient engagement through data, automation, and insights.
• Marketing Technology & Advanced Analytics Enablement
  • Maximize value from Biogen’s existing MarTech stack and analytics platforms.
  • Enable use cases such as lead management, marketing campaign, segmentation, attribution, predictive modeling, and identity resolution.
  • Support integration of AI/ML-driven insights into campaign orchestration and omnichannel engagement strategies.
• Collaboration & Problem-Solving
  • Work across IT, Data & Analytics, Legal, Compliance, and Privacy teams to deliver compliant, scalable solutions.
  • Actively help solve problems rather than serving only as a point of escalation.
• Innovation & Best Practices
  • Stay ahead of trends in omnichannel engagement, MarTech, and analytics.
  • Champion advanced analytics use cases that improve decision-making, personalization, and the customer/patient journey.

Qualifications

• Required: Bachelor’s or Master’s degree in Information Technology, Business, Data Science, or related field.
• Required: 8+ years of experience in Marketing Technology, CRM, or Advanced Analytics enablement.
• Required: Proven expertise in omnichannel and analytics capabilities, such as lead management, segmentation, attribution, predictive modeling, and identity resolution (e.g., LiveRamp).
• Required: Strong stakeholder management and communication skills with the ability to build trusted partnerships.
• Required: Demonstrated ability to solve complex business problems collaboratively.
• Preferred: Experience in the biotech, pharmaceutical, or healthcare industry.
• Preferred: Familiarity with regulatory requirements for patient and HCP engagement.
• Preferred: Experience operationalizing AI/ML models into omnichannel and analytics use cases.