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Associate Director of Regional Marketing/Regional Marketing Lead (RML), Breast Franchise (Florida)

AstraZeneca
September 10, 2026
Full-time
On-site
Fort Lauderdale, FL
Marketing
Role: Associate Director/Regional Marketing Lead for Florida Breast Franchise, responsible for developing and executing regional marketing strategies to enhance market positioning and advocacy among Breast Cancer external scientific experts (ESEs). Responsibilities: design and implement Regional Marketing Action Plans; engage 35-50 ESEs to build brand advocacy; generate actionable insights to inform brand strategy; collaborate with cross-functional teams including sales, medical, and market access; manage budgets, timelines, and compliance. Requirements: Bachelor's degree; 5+ years in pharma/healthcare (with 3+ years in oncology); experience in managed markets, brand marketing, or sales; strong stakeholder engagement, oncology business acumen, and project management skills. Preferred: experience in Breast Cancer, prior marketing agency or in-line marketing experience, MBA, and vendor management skills. High-Value: Oncology (Breast Cancer), regional marketing, stakeholder engagement, cross-functional collaboration, minimum 5 years industry experience, 50-70% travel. Work setup: field-based in Florida, with significant travel; position can be filled at different seniority levels based on candidate qualifications.