Associate Director of NovoCare Mobile Business Owner

Role: Associate Director of NovoCare Mobile Business Owner, responsible for shaping and growing the mobile consumer engagement channel within Novo Nordisk’s portfolio. Objectives include translating brand strategies into engaging, compliant mobile experiences, managing content, and driving business performance. Responsibilities encompass owning the mobile experience strategy, leading cross-functional teams, managing content and promotional review processes, and analyzing KPIs such as activation and engagement to optimize performance. The role requires building alignment across brand, medical, legal, regulatory, and digital stakeholders, ensuring a coherent consumer journey aligned with broader marketing goals. Qualifications: Bachelor's in Business, Marketing, Strategy, or related field; 8+ years in consumer or digital marketing, with strong experience in developing promotional messaging within regulated environments; proven success in translating strategy into digital activation plans; expertise in mobile, CRM, web channels; data-driven decision-making skills; and cross-functional leadership. Preferred: Master’s degree. High-value biopharma specifics include experience working within a highly regulated environment, managing content through medical, promotional, and regulatory reviews, and supporting campaigns that enhance consumer engagement. The position is based in Plainsboro, NJ, with 20-30% travel, functioning as an individual contributor coordinating cross-departmental teams.