Associate Director of HCP Branded Strategy and Marketing

Role: Associate Director of HCP Branded Strategy and Marketing, responsible for leading the HCP brand strategy for an upcoming product launch. Responsibilities include managing end-to-end brand development, creating core messaging, collaborating on annual planning, and partnering with Medical Commercial teams on HCP advisory boards. The role emphasizes data-driven insights, campaign performance evaluation, and cross-functional partnership to optimize HCP engagement and brand success. Leadership duties involve managing budgets and external agencies, providing strategic guidance within teams, and influencing senior stakeholders. Requirements: Bachelor's degree with 5-10 years of healthcare marketing experience, deep understanding of HCP engagement, strategic and analytical skills, experience managing cross-functional teams and large budgets, and comfort with digital tools and emerging technologies. Preferred qualifications include an MBA, prior pharma product launch experience, and familiarity with dermatology or immunology therapeutics. High-value specifics: focus on healthcare provider marketing, product launch, cross-functional collaboration, data analytics, and digital innovation. Work setup: hybrid in Cambridge, MA, with no travel specified.