Associate Director - Neuropsychiatry Payer Marketing

Role Summary

The Associate Director, Neuropsychiatry Payer Marketing will lead the development, evolution and execution of payer marketing strategies & tactics to secure, maintain, and drive optimal market access for a novel therapy for the treatment for major depressive disorder (MDD) and Post-partum Depression (PPD).

Responsibilities

• Partner effectively with our commercial collaboration partner to drive the development and coordination of market access strategies across both commercial and government payers
• Proactively consider/identify new access strategies, areas of opportunity, and tactics to challenge thinking and drive access for a novel treatment in an established market
• Identify the need for payer market research and payer advisory boards and partner closely with Business Insights & Analytics on execution
• Develop and deliver appropriate pre- and post-launch payer resources (e.g. DSA, PIE, Economic/BOI Considerations, BIM, PVP and pull-through resources)
• Drive engagement with the U.S. / Global HEOR teams to combine evidence generation efforts with proactive value proposition messaging
• Collaborate with HCP and consumer marketing teams to develop and execute access/affordability messages in promotional materials
• Partner closely with Business Insights & Analytics, HCP Marketing, Consumer Marketing, and Neuropsych Franchise leadership to monitor the progress of the various initiatives and adjust execution plan appropriately

Qualifications

• Required: BA, BS or equivalent required; MBA or other graduate degree preferred
• Required: 7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for payer marketing activities
• Required: Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, specialty distribution and overall access for branded oral prescription medicines (commercial, Medicare Part D, FFS/Managed Medicaid, and VA/DoD)
• Required: Experience in developing tools and tactics applicable to US payer markets and customers
• Required: Strong sense of professionalism, accountability and urgency for defined areas of responsibility
• Required: Strong project management skills with the ability to independently drive projects forward to meet budgets and timelines
• Required: Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., payer account team, sales, marketing, advocacy)
• Required: Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
• Required: Experience managing multiple demands and priorities on time and under business constraints
• Preferred: Previous Psychiatry/Neuropsychiatry payer and channel marketing experience

Education

• BA, BS or equivalent; MBA or other graduate degree preferred