Associate Director Media - LVL
Amgen
21 days ago
Remote friendly (United States)
United States
Marketing
Associate Director, Media - LVL
Responsibilities:
- Support planning, execution, and optimization of Amgen’s U.S. commercial media strategy across Digital, Addressable, Video, TV, Search, and Point of Care for both HCP and DTC audiences.
- Translate brand and business objectives into integrated media plans; ensure strong execution across activation, operations, and performance optimization.
- Serve as media subject-matter expert at brand/portfolio level, advising on channel roles, audience strategy, investment mix, and optimization across the customer journey.
- Manage day-to-day media activation and operations (trafficking, tagging, tracking, quality control) for assigned campaigns.
- Apply enterprise media platform/operational standards (e.g., DCM, Prisma, MediaTools, Guidelines) to ensure consistency, compliance, and data integrity.
- Partner with Analytics and Technology to implement measurement frameworks and tagging/tracking methodologies.
- Manage brand-level agency relationships; set expectations for execution quality, measurement rigor, and operational discipline.
- Coordinate with media platform partners and support compliant execution.
- Enable cross-functional collaboration (Brand, Medical, Corporate Communications, Legal, Technology, Analytics).
- Identify and support test-and-learn initiatives; evaluate results and recommend enterprise scaling.
- Drive continuous improvement and ensure compliance with regulatory, privacy, and security requirements.
- Travel: up to 20% domestic annually.
Basic Qualifications:
- Doctorate + 3 years media/marketing experience OR Master’s + 5 years OR Bachelor’s + 7 years OR Associate’s + 12 years OR High school/GED + 14 years.
Preferred Qualifications:
- 7+ years paid media/marketing (planning, buying, execution, measurement)
- Expertise in multi-channel omnichannel planning/orchestration and media measurement/optimization; agency leadership
- Experience leading internal/external teams; strong analytics and communication; ability to translate complex strategy into executable plans; comfortable in fast-paced environments
- Preferred: experience working within media agencies.
Application instructions:
- Apply now at careers.amgen.com.
Responsibilities:
- Support planning, execution, and optimization of Amgen’s U.S. commercial media strategy across Digital, Addressable, Video, TV, Search, and Point of Care for both HCP and DTC audiences.
- Translate brand and business objectives into integrated media plans; ensure strong execution across activation, operations, and performance optimization.
- Serve as media subject-matter expert at brand/portfolio level, advising on channel roles, audience strategy, investment mix, and optimization across the customer journey.
- Manage day-to-day media activation and operations (trafficking, tagging, tracking, quality control) for assigned campaigns.
- Apply enterprise media platform/operational standards (e.g., DCM, Prisma, MediaTools, Guidelines) to ensure consistency, compliance, and data integrity.
- Partner with Analytics and Technology to implement measurement frameworks and tagging/tracking methodologies.
- Manage brand-level agency relationships; set expectations for execution quality, measurement rigor, and operational discipline.
- Coordinate with media platform partners and support compliant execution.
- Enable cross-functional collaboration (Brand, Medical, Corporate Communications, Legal, Technology, Analytics).
- Identify and support test-and-learn initiatives; evaluate results and recommend enterprise scaling.
- Drive continuous improvement and ensure compliance with regulatory, privacy, and security requirements.
- Travel: up to 20% domestic annually.
Basic Qualifications:
- Doctorate + 3 years media/marketing experience OR Master’s + 5 years OR Bachelor’s + 7 years OR Associate’s + 12 years OR High school/GED + 14 years.
Preferred Qualifications:
- 7+ years paid media/marketing (planning, buying, execution, measurement)
- Expertise in multi-channel omnichannel planning/orchestration and media measurement/optimization; agency leadership
- Experience leading internal/external teams; strong analytics and communication; ability to translate complex strategy into executable plans; comfortable in fast-paced environments
- Preferred: experience working within media agencies.
Application instructions:
- Apply now at careers.amgen.com.