Associate Director, Marketing Program Governance
Novartis
3 months ago
On-site
East Hanover, NJ
$160,300 - $297,700 USD yearly
Marketing
Key Responsibilities:
- Partner cross-functionally to enable compliant activation of marketing programs, features, and enabling technologies.
- Ensure consistent, efficient application of above-brand executional requirements across digital and marketing channels.
- Lead governance forums (e.g., Marketing Implementation Strategy Team (MIST)).
- Enable digital innovation across the enterprise, leveraging AI and emerging technologies where appropriate.
- Lead assigned governance initiatives and act as a subject matter expert for marketing program execution.
- Simplify and standardize digital engagement processes using Agile methodologies and clear content standards.
- Co-define business requirements, technical specifications, testing, and deployment for compliant marketing solutions.
- Strengthen the Material Approval Process through upstream, in-stream, and downstream oversight.
- Translate complex requirements into clear guidance, communications, and working practice documentation.
- Execute optimization cycles to improve process effectiveness and marketing material lifecycle performance.
Essential Requirements:
- Bachelor’s degree (business, marketing, digital media, computer science, engineering, or communications preferred).
- At least 5 years’ marketing experience in pharmaceutical/biotechnology or digital marketing operations roles.
- Experience leading Agile Methodologies or lean Six Sigma.
- Demonstrated experience leading cross-functional teams and influencing change in complex, regulated environments.
- Proven experience supporting product, marketing, technology, or digital launches; strong project and process management.
- Working knowledge of US pharmaceutical regulatory/compliance requirements for advertising and promotion; proficiency in MLR process/systems (e.g., Veeva Vault PromoMats, Aprimo Marketing Cloud or similar DAM/workflow).
- Strong understanding of advertising/creative development lifecycle, including digital channels.
- Skilled facilitation and ability to interact with all organizational levels, including senior leaders.
Desirable Requirements:
- 1+ year in marketing strategy, management consulting, IT consulting, or analytics.
- Experience with channel execution applications: Drupal or SFMC.
- Partner cross-functionally to enable compliant activation of marketing programs, features, and enabling technologies.
- Ensure consistent, efficient application of above-brand executional requirements across digital and marketing channels.
- Lead governance forums (e.g., Marketing Implementation Strategy Team (MIST)).
- Enable digital innovation across the enterprise, leveraging AI and emerging technologies where appropriate.
- Lead assigned governance initiatives and act as a subject matter expert for marketing program execution.
- Simplify and standardize digital engagement processes using Agile methodologies and clear content standards.
- Co-define business requirements, technical specifications, testing, and deployment for compliant marketing solutions.
- Strengthen the Material Approval Process through upstream, in-stream, and downstream oversight.
- Translate complex requirements into clear guidance, communications, and working practice documentation.
- Execute optimization cycles to improve process effectiveness and marketing material lifecycle performance.
Essential Requirements:
- Bachelor’s degree (business, marketing, digital media, computer science, engineering, or communications preferred).
- At least 5 years’ marketing experience in pharmaceutical/biotechnology or digital marketing operations roles.
- Experience leading Agile Methodologies or lean Six Sigma.
- Demonstrated experience leading cross-functional teams and influencing change in complex, regulated environments.
- Proven experience supporting product, marketing, technology, or digital launches; strong project and process management.
- Working knowledge of US pharmaceutical regulatory/compliance requirements for advertising and promotion; proficiency in MLR process/systems (e.g., Veeva Vault PromoMats, Aprimo Marketing Cloud or similar DAM/workflow).
- Strong understanding of advertising/creative development lifecycle, including digital channels.
- Skilled facilitation and ability to interact with all organizational levels, including senior leaders.
Desirable Requirements:
- 1+ year in marketing strategy, management consulting, IT consulting, or analytics.
- Experience with channel execution applications: Drupal or SFMC.