Associate Director, Marketing, Professional Promotion, Field Activation, (Head & Neck Oncology)
Genmab
October 1, 2026
Full-time
Remote friendly (Princeton, NJ)
Worldwide
Marketing
Role: Associate Director, Head & Neck Oncology, Petosemtamab Marketing Professional Promotion β Field Activation & Experience, focusing on executing promotional strategies and field activation for the oncology product. Responsibilities: lead strategic planning, develop customer engagement tactics, support launch efforts, equip sales teams with promotional tools, and leverage innovative technologies such as AI for brand insights. Collaborate cross-functionally with sales, medical, insights, and market access teams; manage project timelines and budgets; and drive brand growth through effective field execution. Requirements: Bachelor's degree (MBA preferred), 8+ years relevant experience including US or global in-line marketing and field sales; oncology/HNSCC marketing experience and prior sales experience (highly preferred); strong strategic, creative, and leadership skills; excellent communication; experience in a dynamic, emerging organization; willingness to travel domestically. HighValue: oncology, Head & Neck (HNSCC), in-line marketing, field activation, product launch, AI-enabled insights, cross-functional collaboration, fast-paced environment. WorkSetup: flexible work arrangement with 20-40% remote work; travel required.