Associate Director, Marketing - Patient

Role Summary

The Associate Director, Patient Marketing will support the development and commercialization of a key asset (encaleret). The role leads cross-functional collaboration and tactical alignment to deliver integrated commercial planning and execution for the US launch, with responsibilities on patient-focused tactics and engagement.

Responsibilities

• Serve as a commercial member on the Product Teams, embedding market needs into cross-functional planning
• Drive innovative tactics and address untapped opportunities
• Lead patient brand planning, messaging and claims work
• Identify and support the development of patients and caregivers for patient ambassador programming
• Uncover unmet needs by obtaining insights to refine launch planning and execution
• Lead cross-functional teams to develop/launch patient marketing campaigns that drive behavioral change and brand growth; ensure aligned launch execution
• Develop and track metrics to measure success of marketing/promotional programs
• Coordinate with digital marketing to build an effective customer engagement ecosystem
• Partner with Value and Access to develop programming to support patient access and adherence
• Engage regional teams to incorporate diverse commercial insights, and advocate for these views
• Collaborate with advocacy teams to educate and support patients
• Develop targeted measurement plans to evaluate effectiveness of patient tactics and prioritization
• Work cross-functionally with agency partners, sales, operations, analytics, IT, and others

Qualifications

• 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
• Successful launch experience in a competitive market preferred
• Rare disease experience preferred
• Ability to develop and act on insights from complex clinical data and market research
• Understanding of the drug development process and opportunities for differentiation and value demonstration
• Excellent oral, written, and presentation skills
• Passionate about serving patients with genetic diseases
• Self-starter, able to work independently and in a team
• Ability to manage multiple projects simultaneously
• Collaborates effectively across functions to align strategy and execution
• High self-awareness and commitment to continuous improvement
• Entrepreneurial spirit focused on underserved populations
• Ability to travel ~20%

Education

Additional Requirements

• This is a hybrid role requiring in-office collaboration 3x per week in San Francisco or Palo Alto