Associate Director, Marketing Oncology - Ultra Rare Hematology Brand Launch

Role Summary

The Associate Director of Marketing Oncology leads strategic planning and execution of key marketing pillars—brand story, positioning, segmentation, creative, and messaging—with a primary focus on Health Care Providers for an ultra-rare hematology brand launch. They spearhead marketing initiatives from strategic development to full tactical rollout, including approval processes. They work closely with cross-functional teams to ensure product launch readiness, ongoing support, and sales execution. They will coach a team of marketing managers and collaborate with external agencies and physicians to drive business impact for patients.

Responsibilities

• Develop strategy and tactics that align to the strategic brand plan primarily for HCP marketing and nonpersonal promotional activities for upcoming product launch.
• Plan, implement, and evaluate promotional programs and marketing activities to achieve product sales objectives.
• Monitor and analyze all sources of company and industry sales and marketing data.
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
• Lead, inspire, and develop Marketing Managers to become high-performance brand team.
• Establish and maintain relationships with key opinion leaders where appropriate.
• Conduct routine field travel with the field team, participate in market research and patient immersions to better understand market drivers and dynamics of our consumers and health care providers.
• Manage internal/external networks, consultants, and agency partners.
• Perform budget tracking.

Qualifications

• Required: 5-7+ years of experience in the pharmaceutical industry with a focus on marketing involving project/agency management.
• Required: Demonstrated understanding of principles of market research to draw valid conclusions.
• Required: Knowledge of marketing concepts within strategic planning process.
• Required: Leadership skills and focus on developing marketing managers.
• Required: Strong analytics with excellent overall business acumen including budget planning and management.
• Required: Concept of budget development and management for marketing programs and tactics.
• Required: Strong collaboration and team orientation, with experience accomplishing results through influencing others.
• Required: Demonstrated ability to operate quickly and influence in a fast-paced, matrixed, and demanding environment.
• Required: Willingness to be dynamic, wear different hats, and adapt to changes when warranted.
• Required: Ability to foster strong relationships with senior management and external partners.
• Required: Bachelor's Degree
• Preferred: Brand marketing/launch experience in pharmaceutical marketing or sales
• Preferred: Account focused sales experience in pharmaceutical/biotechnology
• Preferred: Ultra rare disease experience
• Preferred: Oncology/hematology experience
• Preferred: Digital and omni-channel marketing experience
• Preferred: Operating in a budget constrained environment and making tough calls on trade-offs
• Preferred: Intellectual curiosity and desire to build new organizational capabilities
• Preferred: MBA or Graduate Degree

Education

• Bachelor's Degree
• MBA or Graduate Degree