Associate Director, Marketing - Nutrition / Infant Formula

Role Summary

Associate Director of Marketing to lead the U.S. Nutrition business, managing the Good Start|Dr. Brown’s and Store Brand infant formula portfolios in the U.S. and leading an experienced marketing team. The role is based in Charlottesville, Virginia. The ideal candidate is a visionary marketer with a passion for leadership and excellence in execution.

Responsibilities

• Management and oversight of the U.S. Nutrition Activation P&L.
• Lead a highly skilled team of marketers to build out annual go-to-market plans that deliver annual P&L commitments.
• Collaborate with Global Category team to identify U.S.-centric market trends, consumer needs, and whitespace opportunities to drive innovation.
• Collaborate with R&D, Insights, and Commercial Teams to develop and launch new products.
• Partner with agencies and external collaborators to bring creative ideas to life.
• Influence senior stakeholders with compelling storytelling and data-driven recommendations.
• Manage, mentor, and develop the U.S. Nutrition marketing activation team.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 10+ years of progressive experience in brand management, innovation, or marketing strategy
• Proven track record of launching successful brands/products and driving growth
• Strong analytical skills and creative intuition
• Excellent communication, leadership, and project management abilities
• Experience in CPG, retail, or consumer-focused industries
• Familiarity with design thinking, agile innovation, and digital marketing
• Passion for emerging trends, sustainability, and purpose-driven branding
• 10-20% travel requirement

Education

• Bachelor’s degree in Marketing, Business, or related field
• MBA (Preferred)