Associate Director, Marketing - Nutrition / Infant Formula

Role Summary

Associate Director of Marketing to lead brand building and innovation initiatives, shaping the brand’s identity, driving consumer engagement, and launching breakthrough innovations that fuel growth. A visionary marketer with a passion for storytelling, consumer insights, and disruptive thinking.

Responsibilities

• Lead the development and execution of brand strategies that strengthen equity and drive relevance.
• Define brand positioning, architecture, and messaging frameworks across channels.
• Partner with cross-functional teams to ensure brand consistency and alignment.
• Identify market trends, consumer needs, and whitespace opportunities to drive innovation.
• Collaborate with R&D, insights, and commercial teams to develop and launch new products.
• Build go-to-market strategies for innovation pipelines, including launch plans and communications.
• Leverage qualitative and quantitative research to inform brand and innovation strategies.
• Champion consumer-centric thinking across the organization.
• Develop integrated marketing campaigns that resonate with target audiences.
• Manage and mentor a team of brand and innovation marketers.
• Partner with agencies and external collaborators to bring creative ideas to life.
• Influence senior stakeholders with compelling storytelling and data-driven recommendations.

Qualifications

• Bachelor‚Äôs degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of progressive experience in brand management, innovation, or marketing strategy.
• Proven track record of launching successful brands/products and driving growth.
• Strong analytical skills and creative intuition.
• Excellent communication, leadership, and project management abilities.
• Experience in CPG, retail, or consumer-focused industries.
• Familiarity with design thinking, agile innovation, and digital marketing.
• Passion for emerging trends, sustainability, and purpose-driven branding.