Associate Director, Marketing KOL Engagement
Madrigal Pharmaceuticals
June 30, 2026
Remote friendly (Conshohocken, PA)
United States
Marketing
Associate Director, HCP Marketing (KOL Engagement)
Key Responsibilities:
- Drive strategy and execution of HCP engagement and peer-to-peer education initiatives aligned to brand priorities and commercial objectives.
- Lead speaker bureau strategy/operations: speaker engagement, training, program execution, content collaboration, compliance, and performance analytics.
- Support regional/local congress engagement (product theaters, KOL opportunities, field-facing educational programs).
- Develop and execute advisory board strategies to generate actionable customer insights and inform brand strategy.
- Partner with the Thought Leader Liaison (TLL) team to translate field insights into commercial opportunities.
- Collaborate cross-functionally (HCP Marketing, Sales, Medical Affairs, Regulatory, Legal, Compliance, PRC/MLR, Analytics, Market Research) to ensure aligned and compliant execution.
- Manage agency partners, budgets, timelines, and operational execution.
- Optimize engagement strategies using analytics and customer insights.
Required & Desired Qualifications:
- Bachelor’s degree required; MBA or advanced degree preferred.
- 8–10 years of biopharmaceutical commercial and/or marketing experience.
- Proven experience with speaker bureaus, peer-to-peer education, advisory boards, and KOL engagement.
- Specialty launch experience (Subpart H preferred).
- Strong understanding of pharmaceutical promotional regulations.
- Strategic thinking, project leadership, communication, and stakeholder management.
- Ability to translate clinical data and customer insights into educational initiatives.
- Experience in liver disease/hepatology/gastroenterology/endocrinology preferred.
- Up to 35% domestic travel; occasional weekends.
- Hybrid: Conshohocken, PA or Waltham, MA (3 days onsite weekly).
Benefits:
- Full-time employees eligible for base salary, bonus, equity, and comprehensive benefits (flexible paid time off, medical/dental/vision, life/disability, 401(k), and additional voluntary benefits), plus Employee Assistance Program for employees and family.
Application Instructions:
- Apply via Madrigal Careers site on an ongoing basis.
Key Responsibilities:
- Drive strategy and execution of HCP engagement and peer-to-peer education initiatives aligned to brand priorities and commercial objectives.
- Lead speaker bureau strategy/operations: speaker engagement, training, program execution, content collaboration, compliance, and performance analytics.
- Support regional/local congress engagement (product theaters, KOL opportunities, field-facing educational programs).
- Develop and execute advisory board strategies to generate actionable customer insights and inform brand strategy.
- Partner with the Thought Leader Liaison (TLL) team to translate field insights into commercial opportunities.
- Collaborate cross-functionally (HCP Marketing, Sales, Medical Affairs, Regulatory, Legal, Compliance, PRC/MLR, Analytics, Market Research) to ensure aligned and compliant execution.
- Manage agency partners, budgets, timelines, and operational execution.
- Optimize engagement strategies using analytics and customer insights.
Required & Desired Qualifications:
- Bachelor’s degree required; MBA or advanced degree preferred.
- 8–10 years of biopharmaceutical commercial and/or marketing experience.
- Proven experience with speaker bureaus, peer-to-peer education, advisory boards, and KOL engagement.
- Specialty launch experience (Subpart H preferred).
- Strong understanding of pharmaceutical promotional regulations.
- Strategic thinking, project leadership, communication, and stakeholder management.
- Ability to translate clinical data and customer insights into educational initiatives.
- Experience in liver disease/hepatology/gastroenterology/endocrinology preferred.
- Up to 35% domestic travel; occasional weekends.
- Hybrid: Conshohocken, PA or Waltham, MA (3 days onsite weekly).
Benefits:
- Full-time employees eligible for base salary, bonus, equity, and comprehensive benefits (flexible paid time off, medical/dental/vision, life/disability, 401(k), and additional voluntary benefits), plus Employee Assistance Program for employees and family.
Application Instructions:
- Apply via Madrigal Careers site on an ongoing basis.