Associate Director, Marketing - HCP

Role Summary

The Associate Director, HCP Marketing will support the development and commercialization of a key asset (encaleret). The Associate Director, HCP Marketing will drive cross-functional collaboration and tactical alignment, ensuring success in the US. This individual will lead the development and execution of tactics supporting the commercial launch of encaleret. This person will occupy an important role on commercial product teams, work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The Associate Director, HCP Marketing should feel at home in a fast-paced, ambiguous environment. This position requires excellent communication, organization and collaboration skills. The Associate Director, HCP Marketing will report to the Director of Marketing.

Responsibilities

• Serve as a commercial member on the Product Teams, embedding the market needs into cross functional planning
• Drive innovative tactics and address untapped opportunities
• Lead brand planning, messaging and claims work
• Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
• Develop and track metrics to measure and ensure the success of marketing/promotional programs
• Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels
• Partner with Value and Access to help develop the value proposition and access/ reimbursement strategies
• Partner closely with commercial and medical teams to develop tactics that will help identify doctors that have, or are most likely to have, ADH1/LGMDR9 patients
• Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
• Manage and evolve the disease education campaign and educational resources
• Develop and manage the speaker bureau, inclusive of program structure / development / maintenance, speaker selection, vendor leadership and innovative approaches to further brand messaging and positioning
• Lead the creation of all HCP peer-to-peer educational content
• Collaborate with the Digital team to support execution of launch and pre-launch activities
• Proactively evaluate/assess the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs and practices
• Develop targeted measurement plans to help evaluate effectiveness of HCP tactics and prioritization of efforts
• Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc.

Qualifications

• 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
• Successful launch experience in a competitive market is preferred
• Rare disease experience preferred
• Demonstrated ability to develop and action insights from complex clinical data and market research
• Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
• Excellent oral, written, and presentation skills
• Passionate about serving patients suffering from Genetic diseases
• Proven self-starter, able to work independently and as part of a team
• Able to handle full workload across multiple projects
• Collaborates seamlessly across functions to build effective working relationships and align strategy and execution
• High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
• Experience leading KOL engagement activities is a plus
• True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
• Ability to travel (~25%) is required

Skills

• Excellent cross-functional collaboration
• Strategic brand planning and execution
• Data-driven decision making and metrics development
• HCP engagement and speaker bureau management
• Digital and multi-channel marketing coordination

Education

• Not specified

Additional Requirements

• Hybrid role with in-office collaboration 3x per week in San Francisco or Palo Alto Office