Associate Director, Marketing - Early Detection T1D

Role Summary

The Associate Director, Marketing – Early Detection (T1D) is a strategic marketing leader within the TZIELD program, bridging local market needs with the national brand strategy to accelerate identification and engagement of at-risk patients through care pathway initiatives. This role leads marketing for the Care Pathway Educator (CPE) team, a field-based organization focused on improving care coordination and education across endocrinology, primary care, and health system settings. The Associate Director will translate brand vision into scalable field enablement resources and programs designed to drive earlier diagnosis and readiness for brand adoption when appropriate. Location: Remote/Field.

Responsibilities

• Serve as the marketing lead for early detection initiatives, aligning unbranded ecosystem efforts with long-term brand objectives and the patient journey strategy
• Partner with the Sr. Director, Site of Care Marketing, to evolve the early detection strategy as a critical lever for TZIELD market development and access expansion
• Shape the positioning, narrative, and value proposition of the Care Pathway Educator (CPE) team to ensure consistent, compliant, and compelling external engagement
• Translate insights from field teams and health systems into actionable marketing strategies that remove barriers to early testing and diagnosis
• Identify and activate opportunities within key accounts to build screening pathways, referral networks, and multidisciplinary engagement models
• Provide strategic and tactical support to the CPE team, including the development of unbranded materials, pathway tools, and educational resources
• Partner closely with the Strategic Account Marketing and Field Account Teams (SAM/CPE) to ensure early detection priorities are integrated into key account strategies
• Collaborate across marketing, medical, training, payer access & public affairs, patient support services, and analytics to ensure seamless execution and measurable impact
• Develop metrics, dashboards, and feedback loops to track field engagement effectiveness and inform future resource development
• Ensure unbranded initiatives remain credible, compliant, and grounded in scientific integrity while advancing ecosystem readiness for TZIELD
• Travel within regions to support meetings, events, and field engagements (estimated 10–20%)

Qualifications

• Required: Bachelor's degree
• Preferred: Advanced degree (MBA, PharmD, etc.)
• Required: 8+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles
• Preferred: 3+ years of marketing experience
• Required: Ability to analyze complex market data and translate insights into actionable strategies
• Required: Strong clinical knowledge and understanding of relevant therapeutic areas
• Required: Experience working within a cross-functional, matrixed environment with the ability to influence, mobilize and manage a complex set of internal stakeholders and processes
• Required: Excellent communication, organizational, and project management skills including budget management and presentations
• Preferred: Experience with MLR (Medical, Legal, Regulatory) review process
• Required: Willingness and ability to travel within Commercial regions