Associate Director – Marketing (Content Production & MarTech)

Role Summary

Associate Director – Marketing (Content Production & MarTech) at Amgen, responsible for leading the global category strategy for Marketing Services with a focus on Content Production and MarTech. Reports to the Director, Business Partner, Media and MarTech Procurement (USA, Remote). Partner with Global Marketing, Brand, and enterprise technology teams to align sourcing with brand and enterprise marketing objectives to enable content agility, digital personalization, and optimized media performance.

Responsibilities

• Build and manage partnerships across Global Marketing, Brand, and Commercial technology procurement and enterprise technology teams.
• Help ensure compliance with commercial, legal, and data privacy standards.
• Lead complex sourcing events, vendor negotiations, and contract design, ensuring that supplier engagements drive business value and performance.
• Deliver cost optimization, innovation, and operational agility across content production workflows and MarTech platforms.
• Act as a strategic advisor on supplier selection, investment decisions, and risk mitigation, ensuring compliance with legal, commercial, and privacy standards.
• Own and lead global category strategy development for Content Production and MarTech services. Focus on driving value, supplier performance, and innovation through strategic sourcing leadership.
• Influence senior collaborators across Marketing and IT to align sourcing approaches with business needs and transformation priorities.
• Stay informed on market evolution in areas like creative production models, personalization platforms, modular content, and AI-enabled MarTech, translating insights into strategy.
• Build and deliver data-driven business cases (e.g., TCO, build-vs-buy, tech ROI) that shape strategic direction and investment roadmaps.
• Partner cross-functionally to develop multi-year category roadmaps that support new product launches, omnichannel maturity, and global content scalability.
• Use advanced analytics and critical metrics to assess supplier performance, track category health, and drive continuous improvement.
• Drive cross-regional strategy implementation, ensuring global consistency while supporting local flexibility and innovation.
• Represent Amgen in external benchmarking, industry forums, and supplier QBRs to bring emerging best practices back into the organization.
• Design and implement multi-year category plans that align with marketing goals, brand launch priorities, and enterprise omnichannel ambitions.
• Leverage data and analytics to monitor category health, track performance metrics (e.g., cycle times, cost efficiency, content reuse), and support continuous improvement in marketing operations.
• Collaborate across regions to ensure category strategies meet global standards while accommodating local market execution needs.
• Engage with external partners, peer networks, and industry bodies to bring in emerging practices and innovation across content production and MarTech sourcing.

Qualifications

• Required: Doctorate degree and 3 years of Strategic Sourcing or Marketing Services experience
• Required: Master’s degree and 5 years of Strategic Sourcing or Marketing Services experience
• Required: Bachelor’s degree and 7 years of Strategic Sourcing or Marketing Services experience
• Required: Associate’s degree and 12 years of Strategic Sourcing or Marketing Services experience
• Required: High school diploma / GED and 14 years of Strategic Sourcing or Marketing Services experience
• Preferred: Deep experience managing categories in creative production, MarTech platforms, media operations, or digital content supply chains
• Preferred: Strong business insight in marketing, commercial operations, and digital execution
• Preferred: Expertise with sourcing platforms (e.g., Ariba, Scout) and data analytics tools
• Preferred: Demonstrated success influencing senior leaders and navigating matrixed organizations
• Preferred: Track record of building strategic supplier partnerships and driving innovation
• Preferred: Familiarity with enterprise-level MarTech platforms (e.g., DAM, CMP, CDP, analytics tools)
• Preferred: Demonstrated leadership in category management across Marketing, Content Production, and MarTech categories, including vendor management, cost optimization, and performance measurement.
• Preferred: Deep understanding of category management principles, supplier relationship management, and contract lifecycle management.
• Preferred: Strong financial, legal, and contractual fluency to navigate nuanced marketing services agreements and deliver business-aligned outcomes.
• Preferred: A track record of driving innovation in category strategy development, supplier engagement models, and internal stakeholder partnerships.
• Preferred: Exceptional ability to communicate complex category strategies, influence senior collaborators, and manage change across functions and regions.
• Preferred: Familiarity with procurement platforms such as Ariba, Scout, Sirion Labs as well as ERP systems and advanced analytics tools
• Preferred: Ability to identify underlying business needs and craft strategic solutions across the Marketing Services landscape.
• Preferred: Capable of using spend analytics and benchmarking to inform category strategies and uncover new value opportunities.
• Preferred: Deep understanding of regulatory landscapes, particularly in Marketing Services, with the ability to navigate and manage compliance requirements.
• Preferred: Ability to articulate a forward-looking category vision for Marketing Services and rally interested parties around a shared, value-driven agenda.