Associate Director, Marketing

Role: Associate Director, U.S. Marketing for Crohn’s Disease HCP Strategy, focusing on shaping launch strategy and HCP engagement in a competitive market. Responsibilities: develop foundational HCP strategic plans using market research, digital insights, and data analytics; lead creation of launch promotional resources and sampling strategies; ensure alignment across field teams, consumer insights, and brand cohesion; manage budget and resource planning. Requirements: Bachelor's degree; minimum 5 years in healthcare, pharma, or biotech with experience in strategic marketing, brand management, and HCP promotion; strong analytical, cross-functional leadership, and communication skills; knowledge of omnichannel marketing. High-Value: Crohn’s disease; biologics or specialty biologics; launch phase; US commercial and regulatory familiarity; experience with digital channels, agency/vendor management. Work Setup: hybrid in Upper Gwynedd, PA, with 3 days onsite; travel approximately 10%. Preferred: product launch experience in competitive markets, Gastroenterology or Immunology expertise, advanced degree (e.g., MBA). This role offers strategic influence in a high-priority therapeutic area with cross-functional collaboration, and includes competitive salary, benefits, and bonus potential.