Associate Director, Marketing - Care Pathway Education T1D

Role Summary

Associate Director, Marketing - Care Pathway Education T1D

Responsibilities

• Serve as the marketing lead for early detection initiatives, aligning unbranded ecosystem efforts with long-term brand objectives and the patient journey strategy
• Partner with the Sr. Director, Site of Care Marketing, to evolve the early detection strategy as a critical lever for TZIELD market development and access expansion
• Shape the positioning, narrative, and value proposition of the Care Pathway Educator (CPE) team to ensure consistent, compliant, and compelling external engagement
• Translate insights from field teams and health systems into actionable marketing strategies that remove barriers to early testing and diagnosis
• Identify and activate opportunities within key accounts to build screening pathways, referral networks, and multidisciplinary engagement models
• Provide strategic and tactical support to the CPE team, including the development of unbranded materials, pathway tools, and educational resources
• Partner closely with the Strategic Account Marketing and Field Account Teams (SAM/CPE) to ensure early detection priorities are integrated into key account strategies
• Collaborate across marketing, medical, training, payer access & public affairs, patient support services, and analytics to ensure seamless execution and measurable impact
• Develop metrics, dashboards, and feedback loops to track field engagement effectiveness and inform future resource development
• Ensure unbranded initiatives remain credible, compliant, and grounded in scientific integrity while advancing ecosystem readiness for TZIELD
• Travel within regions to support meetings, events, and field engagements (estimated 10‚Äì20%)

Qualifications

About You

• Bachelor‚Äôs degree required; advanced degree (MBA, PharmD, etc.) preferred
• 8+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles with 3+ years of marketing experience preferred
• Ability to analyze complex market data and translate insights into actionable strategies
• Strong clinical knowledge and understanding of relevant therapeutic areas
• Experience working within a cross-functional, matrixed environment with the ability to influence, mobilize and manage a complex set of internal stakeholders and processes
• Excellent communication, organizational, and project management, budget management & presentation skills
• Experience with MLR (Medical, Legal, Regulatory) review process a plus
• Willingness and ability to travel within Commercial regions