Associate Director, Marketing Analytics

Role: Associate Director of Marketing Analytics focused on AbbVie's Dermatology Rinvoq launch indications for Vitiligo and Alopecia. Primary objectives include leading the analytics team to develop insights from physician and patient data, informing brand strategy and tactical decisions at national and sub-national levels. Responsibilities encompass devising promotional investment strategies, optimizing marketing mix, establishing KPIs and ROI metrics, supporting financial planning, and leveraging advanced analytic models to identify growth opportunities. The role involves building and managing a high-performing analytics team, collaborating cross-functionally with marketing, finance, and external vendors, and applying sophisticated data analysis and machine learning methods. Qualifications: Bachelor's degree in Business, Statistics, or Economics; 8-10 years in quantitative sales and marketing analysis, preferably within pharma/biotech; expertise in pharmaceutical data sources (IQVIA/SHS), analytic tools, and machine learning; strong communication, project management, and vendor management skills. High-value biopharma specifics: Focus on dermatology indications, launch phase, with emphasis on data-driven brand strategy. Work setup details are not specified, but the role involves leadership, cross-functional collaboration, and advanced analytics application.