Associate Director, Marketing
Merck
September 08, 2026
Full-time
Remote friendly (North Wales, PA)
Worldwide
Marketing
Role: Lead consumer marketing for the U.S. launch of an investigational Phase III HIV PrEP asset, focusing on strategy development, campaign creation, and omnichannel execution. Responsibilities: generate insights, develop and implement targeted marketing strategies, oversee content creation, manage agency partnerships, and control budgets to ensure ROI. Support cross-functional alignment with market research, analytics, and digital teams, ensuring message consistency and effective activation across channels. Requirements: Bachelor's degree; 7+ years in healthcare or consumer marketing with experience in agency management, digital marketing, and campaign execution; strong analytical, communication, and project management skills. Preferred: experience with HIV prevention, product launches, and omni-channel digital marketing. HighValue: HIV PrEP, consumer marketing, digital engagement, agile marketing, healthcare industry experience, and familiarity with matrixed organizational environments. WorkSetup: hybrid in Upper Gwynedd, PA; ~25% travel.