Associate Director, Marketing

Role Summary

Associate Director of Marketing responsible for contributing to strategic/brand planning and overseeing tactical execution of marketing programs for Zevra’s commercial products and potential pipeline products near launch. Collaborate with cross-functional partners to ensure success of assigned brands and contribute to long-term growth. Domestic travel up to 30%.

Responsibilities

• Responsible for all aspects of successful implementation and execution of tactical marketing plans within budget by managing third-party vendors to develop multi-channel marketing initiatives aligned with brand strategy. Develop KPIs to evaluate the success of all tactics.
• Collaborate with regulatory, medical, legal, compliance, and outside agencies to develop and implement brand strategies and tactics. Manage development and review of materials in the Veeva PromoMats system. Ensure sales force materials are approved for use and communicate when materials need to be replaced or destroyed.
• Support the development of annual strategic and tactical marketing plans and promotional budgets. Identify new vendors for cost savings and expanded reach.
• Expand, optimize and execute a multi-channel digital marketing program to educate, activate and engage HCP audiences.
• Manage internal and external partners on day-to-day program execution and optimization of branded and unbranded web properties and CRM programs toward strategic goals.
• Incorporate HCP/PT/CG media plans including paid search, paid social, third-party media, custom media and display advertising campaigns.
• Form and maintain strong partnerships with cross-functional partners, including product marketing, corporate communications, IT, Sales, Sales Training, Medical, and Access.
• Maintain ownership of the quality and consistency of web standards, content and structure for the Brand.
• Monitor spending and budget process, including monthly forecast vs. actual reporting.
• Manage marketing analytics, insights and optimizations for HCP non-personal promotion digital channels and tactics.
• Stay informed on changing digital behaviors and trends and communicate opportunities and insights.

Qualifications

• Bachelor's degree; master‚Äôs degree preferred
• Orphan or Ultra Rare Disease marketing experience
• New product launch and pre-launch market development experience
• Prior healthcare marketing experience; advertising/communications agency experience a plus
• Demonstrated leadership skills
• Minimum four years of experience in sales, product marketing, or medical/clinical experience in the same or related therapeutic area within the pharmaceutical/biotech industry
• Strong digital marketing understanding
• Understanding of social media channels and engagement tactics
• Understanding HCP-specific media channels is a plus
• Experience managing paid advertising programs and budgets
• Knowledge of data analysis and using data to drive decisions
• Understanding pharmaceutical regulatory requirements and their impact on marketing
• Ability to manage multiple projects and resources concurrently on time and budget
• Comfortable operating in a fast-paced environment
• Professional, proactive demeanor
• Strong interpersonal and communication skills
• Ability to work within regulatory and legal guidelines

Skills

• Digital marketing management
• Cross-functional collaboration
• Vendor management
• Marketing analytics and optimization
• Brand strategy and execution
• Budgeting and forecasting
• Regulatory compliance awareness

Education

• Bachelor‚Äôs degree required; Master‚Äôs degree preferred