Associate Director, Marketing

Role Summary

The Associate Director of Marketing role at Soleno requires a passionate, compassionate, and collaborative individual who will help execute the company’s promotional campaigns and educational activities for parents, caregivers, and people living with PWS. This role will provide strategic and tactical oversight in the development and deployment of our patient facing unbranded and branded marketing initiatives. The Associate Director, Patient Marketing will build highly collaborative working relationships with the broader marketing team and other cross-functional stakeholders across commercial, medical, and operations. Externally, this person will work closely with the AOR and other various partners to successfully lead strategy and tactical plan execution. This role reports to the Director, Patient Marketing on the marketing team.

Responsibilities

• Help execute overall PWS treatment DTP/HCP tactics across multiple mediums, including digital, print, omnichannel, etc.
• Effectively translates market research insights to enhance promotional strategies and tactics.
• Develops effective, culturally competent patient materials and messaging to meet the educational needs of PWS patients and community partners.
• Partner with patient advocacy, brand, and medical teams to design caregiver-focused live events that align with disease awareness or brand objectives. Collaborates closely with cross functional teams to ensure coordinated efforts that align with brand strategy and champions the voice of the patient in broader cross functional initiatives.
• Manage agency partners to ensure tactical excellence and KPIs are met or exceeded.
• Help execute patient ambassador program for the PWS community.
• Develops and delivers presentations to a range of internal (executives, US leadership team, sales) and external audiences.
• Analyze competitive digital presence in the therapeutic area and leverage insights to guide campaigns.
• Lead the creation and execution of branded and unbranded patient and hcp promotional tactics.
• Execute the digital marketing strategy to support brand awareness, HCP engagement, and patient education across all phases of the product lifecycle.
• Drive creation of key HCP/DTC media assets to be leveraged in conjunction with overall media strategy.
• Collaborates closely with cross-functional teams to ensure coordinated efforts that align with brand strategy and champion the voice of the patient in broader cross-functional initiatives.

Qualifications

• Ability to thrive in a start-up environment and prepared to assume roles and responsibilities outside of traditional job functions.
• Expertise in rare disease patient and caregiver marketing.
• Outstanding business acumen, leadership, business case development, budget management skills, and demonstrated ability to drive business results.
• Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude.
• Exceptional planning, priority setting, negotiation, project management, and relationship building skills.
• Thrive on collaboration and ability to influence in a matrix environment.
• Humble, hungry, perseverant, flexible, collaborative, and confident.
• Bachelor‚Äôs degree in Marketing, Digital Media, Communications, Business, or related field required.
• MBA or advanced degree preferred, especially with a concentration in marketing, healthcare, or digital innovation.
• 8+ years of digital marketing experience, with at least 4 years in the pharmaceutical, biotech, or healthcare industry.
• Experience with DTC (direct-to-consumer) and HCP (healthcare professional) digital marketing, ideally in a launch or commercial-stage setting.
• Strong understanding of FDA/OPDP promotional guidelines, including digital advertising compliance, fair balance, and promotional review processes (MLR/PRC).
• Experience managing rare disease or specialty drug campaigns is highly preferred.
• Demonstrated success in omnichannel marketing, including paid media, SEO/SEM, marketing automation, and social media.
• Proven ability to manage external agencies, digital vendors, and cross-functional internal stakeholders.

Education

• Bachelor‚Äôs degree in Marketing, Digital Media, Communications, Business, or related field required.