Associate Director, Market Insights

Associate Director, Market Insights

Overview

The Associate Director of Market Insights will be responsible for the development and execution of primary and secondary market research plans to support the US TTR commercial priorities across HCP related audiences. This individual will work in close collaboration with the US Commercial Team, Business and Competitive Intelligence, Data and Analytics, Global Market Insights, Legal, Finance and Compliance.

The geographical location for this role is flexible, but preference for hybrid status based in Cambridge, US and reports to the Senior Director, US TTR Insights and Analytics.

Key Responsibilities

Market Research Excellence

• Partner with key stakeholders to ensure key business questions are identified
• Develop the annual market research plan that will meet the needs of the business to address key business questions
• Design, execute and communicate robust qualitative and quantitative market research projects to generate actionable insights that address key business questions and advanced business understanding and strategic thinking
• Partner with other business partners generating customer insights to synthesize learnings and generate insights that provide a more holistic understanding of the market
• Provide key insights to help shape the Global and US Situational Assessments as part of the Brand Planning cycle
• Identify and pilot innovative market research methodologies
• Partner with other CX&I teams (and others as needed) to integrate secondary data and advanced analytics data in addressing key business questions.
• Deliver projects on time and on budget, including making tradeoff decisions to ensure business needs are met
• Ensure compliance with codes of conduct and Alnylam’s internal policies, including pharmacovigilance

Leadership and Cross-Functional Collaboration

Strategic Contribution

• Begins to take ownership of segments of the strategy (e.g., target customer group like HCP or patient).
• Balances big-picture thinking with tactical guidance

Influence And Negotiation

• Able to align diverse teams around shared goals and priorities.
• Ensures customer insights are used appropriately (i.e. caveats and nuances are understood)

Leadership And Mentorship

• Provides guidance and mentorship to other team members.
• Delegates tasks effectively while ensuring accountability.

Stakeholder Engagement

• Regularly interacts with higher-level stakeholders internally (Sr Dir and VP-level) as a thought partner to ensure key insights are integrated into business decisions
• Builds credibility by deep understanding of insights and market knowledge for the broader brand (not just their area of focus)

Decision-Making Under Ambiguity

• Makes informed decisions in situations with incomplete or uncertain data.
• Focuses on outcomes while anticipating risks and opportunities.

Qualifications

• Bachelor's Degree; MBA or Post-graduate degree preferred
• 7+ years of marketing or market research, minimum of 5 years market research experience in pharma/biotech
• Mastery level in the full range of market research methodologies.
• Experience in rare disease areas desired, and multiple therapeutic areas
• Excellent interpersonal listening, verbal, and written communication skills. Ability to communicate technical details to technical and non-technical resources.
• Ability to interact and influence effectively with people at all levels and functions across the business.
• US and Global experience
• Compliance & Best Practices expertise
• Ability to travel up to 15%

Leadership Capabilities & Core Competencies

• Knowledge: Applies a comprehensive and expert-level understanding of patient behavior, market dynamics, and therapeutic landscapes to deliver guidance and shape strategic direction.
• Business Acumen: Interprets evolving industry trends and competitive dynamics; integrates knowledge of internal and external factors to guide decisions that drive business performance.
• Leadership: Leads strategic initiatives across cross-functional teams with high complexity, impact, and visibility; acts as a consultant to senior business leaders and a mentor to colleagues.
• Decision Making: Exercises independent judgment and advanced analytical thinking to make strategic recommendations in ambiguous, high-stakes environments.
• Impact & Accountability: Drives policy-level and enterprise-wide impact by ensuring that insights directly influence the direction of brand strategy, access, messaging, and patient engagement initiatives.
• Influence: Communicates complex insight-driven recommendations persuasively across the organization; presents strategic narratives to senior and external stakeholders, and negotiates to align on priorities and decisions.

About Alnylam

We are the leader in RNAi therapeutics – a revolutionary approach with the potential to transform the lives of people with rare and common diseases. Built on Nobel Prize-winning science, Alnylam has delivered the breakthroughs that made RNAi therapeutics possible and are just at the beginning of what’s possible. Our deep pipeline, late-stage programs, and bold vision reflect our core values: fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. We're proud to be a globally recognized top employer, where an authentic, inclusive culture and breakthrough thinking fuel one another.

At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law. Alnylam is an E-Verify Employer.