Associate Director, Market Analytics and Business Insights
AbbVie
June 30, 2026
Remote friendly (Mettawa, IL)
United States
$141,500 - $268,500 USD yearly
Marketing
Associate Director, Analytics & Performance Excellence (APEX)
Key Responsibilities:
- Act as an intelligence partner across the Parkinson’s franchise (Marketing, Leadership Team, Market Access, AbbVie Patient Services, Competitive Intelligence), providing strategic insights and tracking commercial issues and trends.
- Lead custom marketing research projects; manage suppliers and stakeholders.
- Synthesize learnings across primary/secondary research, behavioral analytics, and market intelligence to develop actionable insights and recommendations.
- Maintain and communicate knowledge of the market, competitive trends, and industry developments.
- Design and execute measurement plans and select operational/performance indicators to assess in-market execution, engagement, and impact.
- Collaborate cross-functionally to leverage Brand, Market Access, and APS intelligence for strategy and tactics.
- Manage onshore/offshore research and analytics suppliers.
- Monitor and manage research/analytics programs within budget; identify cost-saving opportunities.
- Ensure research/analytics activities follow financial and ethical compliance guidelines.
Qualifications:
- BA/BS required; advanced degree (MA/MS/MBA/PhD) preferred.
- 10 years relevant marketing research and/or analytics experience required.
- Must have pharmaceutical industry experience and pharmaceutical data (e.g., prescribing, institutional sales, payer-prescriber, formulary, patient-level data).
- Analytical reasoning, business acumen, organization, attention to detail, and creativity.
- Ability to interact/present to all organizational levels (verbal and writing).
- Strong leadership and cross-functional collaboration in a heavily matrixed, fast-paced environment.
- Demonstrated project management skills.
Benefits (as stated): paid time off; medical/dental/vision insurance; 401(k) eligibility; long-term incentive program eligibility.
Key Responsibilities:
- Act as an intelligence partner across the Parkinson’s franchise (Marketing, Leadership Team, Market Access, AbbVie Patient Services, Competitive Intelligence), providing strategic insights and tracking commercial issues and trends.
- Lead custom marketing research projects; manage suppliers and stakeholders.
- Synthesize learnings across primary/secondary research, behavioral analytics, and market intelligence to develop actionable insights and recommendations.
- Maintain and communicate knowledge of the market, competitive trends, and industry developments.
- Design and execute measurement plans and select operational/performance indicators to assess in-market execution, engagement, and impact.
- Collaborate cross-functionally to leverage Brand, Market Access, and APS intelligence for strategy and tactics.
- Manage onshore/offshore research and analytics suppliers.
- Monitor and manage research/analytics programs within budget; identify cost-saving opportunities.
- Ensure research/analytics activities follow financial and ethical compliance guidelines.
Qualifications:
- BA/BS required; advanced degree (MA/MS/MBA/PhD) preferred.
- 10 years relevant marketing research and/or analytics experience required.
- Must have pharmaceutical industry experience and pharmaceutical data (e.g., prescribing, institutional sales, payer-prescriber, formulary, patient-level data).
- Analytical reasoning, business acumen, organization, attention to detail, and creativity.
- Ability to interact/present to all organizational levels (verbal and writing).
- Strong leadership and cross-functional collaboration in a heavily matrixed, fast-paced environment.
- Demonstrated project management skills.
Benefits (as stated): paid time off; medical/dental/vision insurance; 401(k) eligibility; long-term incentive program eligibility.