Associate Director, Market Access Marketing, Sleep

Role Summary

The Associate Director (AD), Market Access Marketing – Sleep will support the Sleep Franchise team with a remit of optimally positioning Jazz products to enable patient access in an evolving US access landscape. The AD reports to the Director, Market Access Marketing – Sleep and leads tactical execution in support of the brand strategy, implementing payer value propositions and promotional/tools for third party payers, and collaborates with field teams to ensure programs and messaging enable patient access.

Responsibilities

• Strategic Thinking: Think strategically across indications to identify opportunities to align and further complement efforts to maximize value communication
• Brand Plan Execution: Work with the marketing team to execute and refine brand tactical plans to drive awareness and perception of access among target audiences; participate in annual brand planning; coordinate cross-functional view of full market access activities
• Value Communication: Craft compelling payer value propositions, messaging platforms, and tools for payers, providers, and healthcare decision-makers
• Resource Development: Create tools and materials (e.g., pull-through materials, resource guides, AMCP dossiers, value decks, field training modules) to support field teams in communicating product value and outcomes
• Cross-Functional Collaboration: Partner with Market Access, HEOR, Medical Affairs, Regulatory, Compliance, Brand Marketing, and Sales to align access strategies and ensure consistent execution
• Insight Generation: Conduct primary and secondary research, analyze data, and monitor market trends to generate payer/HCP insights for decision-making
• Performance Measurement: Lead development and coordination of performance measurement and reporting across assets and KPIs to ensure access messaging delivers on brand objectives

Qualifications

• Required: Bachelor’s degree; advanced degree (MBA, MPH, PharmD) preferred
• Required: 7+ years of combined experience in pharmaceutical marketing, market access, or related field
• Required: 4+ years of experience in Market Access Marketing, Patient Support Services, and/or Payer Account Management
• Required: Deep understanding of the U.S. healthcare landscape, including payer dynamics and reimbursement pathways
• Required: Thorough understanding of processes to develop and obtain approval of promotional materials, including navigating Medical, Regulatory, and legal reviews
• Required: Strong communication, analytical, and project management skills
• Required: Ability to thrive in a fast-paced, matrixed environment
• Required: Pharmaceutical career progression that demonstrates growth in responsibility and scope, particularly in commercial Market Access positions
• Required: The position will be primarily home based, with the expectation that the person is willing to travel to meetings as necessary

Preferred

• Preferred: Specialty pharmaceutical Market Access related experience
• Preferred: Specialty/retail pharmaceutical Marketing related experience

Additional Requirements

• The role requires travel to meetings as necessary