Associate Director, Market Access Marketing, Sleep

Role Summary

The Associate Director (AD), Market Access Marketing – Sleep will support the Sleep Franchise team with a remit of optimally positioning Jazz products to enable patient access in an increasingly challenging and evolving US access landscape. The AD will report to and primarily function as strategic support to the Director, Market Access Marketing – Sleep and lead the tactical execution in support of brand strategy. The AD is responsible for the implementation of the payer value proposition and promotional/non-personal tools and tactics for use with third party payers. In addition, this individual will work cross-functionally with various field teams to ensure they are equipped with programs, tools, resources, and messaging to optimize customer engagement and ensure patient access.

Responsibilities

• Strategic Thinking: Think strategically across indications to identify opportunities to align and further complement efforts to maximize value communication
• Brand Plan Execution: Work with the marketing team and other stakeholder functions to execute and refine brand tactical plan with the goal of driving both awareness and perception of access among target audiences; participate in the development and execution of the annual brand planning process. Build, coordinate, and orchestrate a cross-functional view of full market access activities and activations
• Value Communication: Craft compelling payer value propositions, messaging platforms, and tools that resonate with key stakeholders including payers, providers, healthcare decision-makers
• Resource Development: Create innovative tools and materials (e.g., pull through materials, resource guides, AMCP dossiers, value decks, field training modules) to support field teams in effectively communicating product value and outcomes
• Cross-Functional Collaboration: Partner with Market Access, HEOR, Medical Affairs, Regulatory, Compliance, Brand Marketing, and Sales teams to align access strategies and ensure consistent execution
• Insight Generation: Conduct primary and secondary research, analyze relevant data, and monitor competitive and market trends to generate meaningful payer/HCP insights for use in business decision-making
• Performance Measurement: Lead the development and coordination of performance measurement and reporting across responsible assets and KPIs to ensure access messaging is effectively delivering on brand access objectives

Qualifications

• Required: Bachelor‚Äôs degree; advanced degree (MBA, MPH, PharmD) preferred
• Required: 7+ years of combined experience in pharmaceutical marketing, market access, or related field
• Required: 4+ years of experience in Market Access Marketing, Patient Support Services, and/or Payer Account Management
• Required: Deep understanding of the U.S. healthcare landscape, including payer dynamics and reimbursement pathways
• Required: Thorough understanding of processes to develop and obtain approval of promotional materials, including navigating Medical, Regulatory, and legal reviews
• Required: Strong communication, analytical, and project management skills
• Required: Ability to thrive in a fast-paced, matrixed environment
• Required: Pharmaceutical career progression that demonstrates growth in responsibility and scope, particularly in commercial Market Access positions
• Required: The position will be primarily home based, with the expectation that the person is willing to travel to meetings as necessary

Education

• Bachelor‚Äôs degree required; advanced degree (MBA, MPH, PharmD) preferred

Skills

• Strong communication, analytical, and project management skills

Additional Requirements

• The position will be primarily home based, with the expectation that the person is willing to travel to meetings as necessary