Associate Director, Market Access Marketing

Company Overview

Headquartered in Carlsbad, California, and with offices in Boston, Massachusetts, and Dublin, Ireland, Ionis has been at work for more than three decades discovering medical breakthroughs that have redefined life for people with serious diseases. We are pioneers in RNA-targeted medicines, and our platform continues to revolutionize drug discovery and transform lives for patients with unmet needs. With five currently marketed medicines for serious diseases and an expansive late-stage pipeline, we continue to build upon our groundbreaking innovations in science and technology to provide greater value to patients; and we are well positioned financially to deliver on our strategic goals.

Our Culture

At Ionis, we pride ourselves on cultivating a challenging, motivating and rewarding environment that fosters innovation and scientific excellence. We know our success is a direct result of the exceptional talent and dedication of our employees. With an unprecedented opportunity to change the course of human health, we look to add diverse individuals, skill sets and perspectives to our exceptional team. We continue to invest time, money, and energy into making our onsite and remote work environments a place where solid and lasting relationships are built and where our culture and employees can thrive.

We are building on our rich history, and believe our greatest achievements are ahead of us. We invite you to apply and join us if you’re passionate about the opportunity to have meaningful impact on patients in need, our employees, and our organization. Experience and contribute to our unique culture while you develop and expand your career!

Position Summary

The Associate Director of Market Access Marketing will play a critical role in the growth of Ionis and its transformation into a fully integrated biotechnology organization, by building capabilities for market access and reimbursement support for Ionis’ innovative products. This individual will be responsible for leading development of payer and access marketing materials, developing and conducting training for field teams, and working with the US payer account team, Field Reimbursement and Sales Force to navigate reimbursement issues and enable timely patient access for Ionis’ launch products. This position will report to the Director, US Value and Access Marketing and ideally be located at our corporate headquarters in Carlsbad California, or at our Boston office location.

Responsibilities

The ideal candidate will:

• Conduct analysis of the access landscape including channel mix, current coverage, competitive dynamics, payer unmet need and willingness to pay, Inflation Reduction Act (IRA) implications, and consideration of the impact of different future payer management strategies.
• Lead market access marketing tactical execution plans for launch and indication expansion products for customer-facing field teams.
• Develop effective and aligned communication strategy and tools for formulary decision makers (Payers, PBMs, Institutions, etc.) including Pre-approval Information Exchange and Value decks and tools.
• Drive development of Payer, HCP, and Patient marketing resources for Payer Accounts, Trade & Distribution, Field Reimbursement, Pricing & Contracting, and Patient Services teams.
• Develop the promotional plan, programs, multi-channel communications platform and tactics to pull-through market access strategy (training materials, selling resources/tools, and field sales integration).
• Anticipate market dynamics and analyze market data to proactively identify and address channel and customer-level opportunities and threats related to drug access.
• Manage key Agency Partners, including the Brand Agency, in the execution of Market Development and Launch plans.
• Navigate resources through the Promotional Review Committee (PRC) process.
• Establish relationships with peers in key functions including Brand Marketing, HEOR, Field Medical Directors, Sales, Medical Affairs and Ionis’ Promotional Review Committee.
• Implement and manage vendor contracts to agreed-upon service levels, budgets, and timelines.

Requirements

• Undergraduate bachelor’s degree required, ideally in health sciences or business/marketing; MBA or other advanced degree preferred.
• At least 12 years of bio/pharmaceutical experience with previous experience in payer and/or access marketing of 3-5 years preferred.
• New product launch experience in the US required, preference for specialty drug launch.
• Experience with both Pharmacy and Medical Benefit products, with knowledge of rare disease, orphan, or ultra-orphan product experience highly desirable.
• Experience working with agencies on creation of materials and obtaining approvals with promotional material review committees.
• Ability to partner / effectively collaborate across functions to gain alignment on approach, responsibilities, material development, and timelines.
• Demonstrated ability and proven history of driving projects and initiatives to completion.
• Highly organized and detail oriented, with strong project management and presentation and writing skills, proactive communications.

Application Process

Please visit our website, http://www.ionis.com for more information about Ionis and to apply for this position; reference requisition #IONIS003610.

Benefits

Ionis offers an excellent benefits package! Follow this link for more details: Ionis Benefits.

Salary

The pay scale for this position is $178,464 to $223,787.

Additional Information

NO PHONE CALLS PLEASE. PRINCIPALS ONLY.

Ionis Pharmaceuticals, Inc. and all its subsidiaries are proud to be EEO employers.