Associate Director, Liver (PBC) Franchise Marketing – Regional Engagement Lead (West)

Role Summary

The Associate Director (AD), Liver Franchise Marketing – Regional Engagement, Insights and Events will support regional engagement initiatives, insights gathering and events management for the Primary Biliary Cholangitis (PBC) focus within the Liver franchise. This field-based role requires collaboration with internal stakeholders and external opinion leaders, with location preferred in California or Texas.

Responsibilities

• Support the development and execution of the PBC Marketing strategic plan focusing on regional engagement initiatives, insight gathering and events management
• Coordinate Liver Franchise priorities with Marketing & Sales and cross-functional teams
• Drive development and implementation of key regional priority opportunities and activations
• Foster the Liver leadership narrative and amplify partnership activities
• Develop and execute insight plans for key stakeholders, including speaker bureau and regional advisory boards as appropriate
• Orchestrate Gilead’s presence at key Liver events and sponsorships, aligning with commercial priorities
• Manage and direct agency partners to deliver the annual tactical plan within budget
• Develop and deliver presentations to internal stakeholders and external audiences
• Ensure compliance with all relevant laws, regulations and policies

Qualifications

• Preferred: 10 years of professional experience
• Preferred: 8+ years MS/MA or MBA
• Bachelor’s degree in marketing or related field required
• Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices
• Previous experience in marketing research and/or pharmaceutical sales desired
• MBA or other advanced degree desired
• Liver experience and relationships preferred
• Strong customer focus
• Collaborative work style
• Strong interpersonal, verbal and written communication skills, with ability to simplify complex topics
• Active listening and audience-tailored communication
• Proven project management ability with multiple priorities

Skills

• Strategic thinking and execution
• Stakeholder management and collaboration
• Event planning and sponsorship management
• Insight generation and speaker bureau coordination
• Budget management and vendor oversight
• Presentation development and delivery
• Compliance and regulatory awareness

Education

• Bachelor’s degree in marketing or related field
• MBA or other advanced degree desired

Additional Requirements

• Field-based role; location preference California or Texas