Associate Director, Liver (PBC) Franchise Marketing – Regional Engagement Lead (East)

Role Summary

Associate Director, Liver Franchise Marketing – Regional Engagement, Insights and Events. This role focuses on the Liver franchise with an emphasis on Primary Biliary Cholangitis (PBC). Field-based in the East Region, with preferred location in New Jersey, New York or Pennsylvania. Reports to the Senior Director, US Liver Franchise Opinion Leader Programming.

Responsibilities

• Support the development and execution of the PBC Marketing strategic plan focusing on regional engagement initiatives, insight gathering and events management.
• Coordinate Liver Franchise strategic priorities across Marketing & Sales and cross-functional teams.
• Drive development and implementation of key regional priority opportunities and activations.
• Foster Liver leadership narrative and amplify key partnership activities.
• Develop and execute insight plans for key stakeholders, including speaker bureau and regional advisory boards when appropriate.
• Orchestrate presence at key Liver events and sponsorships ensuring engagement and alignment with commercial priorities.
• Manage and direct agency partners to deliver on the annual tactical plan within the assigned budget.
• Develop and deliver presentations to internal stakeholders and external audiences.
• Ensure compliance with all relevant laws, regulations and policies.

Qualifications

• Basic: Bachelor's Degree and 10 years of experience; or Master's Degree and 8 years of experience; or PhD and 2 years of experience.
• Preferred: 10 years of professional experience; 8+ years MS/MA or MBA; Bachelor's degree in marketing or related field; familiarity with marketing fundamentals, strategy, sales and commercial policies; experience in marketing research and/or pharmaceutical sales; MBA or advanced degree in business or public health; Liver experience and relationships; strong customer focus; collaborative work style; excellent interpersonal, verbal and written communication; ability to simplify complex topics; strong listening and adaptability; proven project management with multiple priorities.

Skills

• Strategic thinking and high execution standards
• Leadership and collaboration with diverse stakeholders
• Insight gathering, speaker bureau management and regional advisory boards
• Event management and sponsorship orchestration
• Budget management and vendor/agency oversight
• Executive presentation and cross-functional communication
• Compliance awareness and regulatory navigation

Education

• Bachelor's or higher in marketing or related field; advanced degrees preferred (MBA or public health).