Associate Director, Liver (PBC) Franchise Marketing – Regional Engagement Lead (West)

Role Summary

Associate Director, Liver Franchise Marketing – Regional Engagement, Insights and Events. This role focuses on the Liver franchise with an emphasis on Primary Biliary Cholangitis (PBC). The candidate will be a strategic thinker with strong leadership, capable of executing the Opinion Leader Programming and collaborating with internal stakeholders and external opinion leaders. Field-based role located in California or Texas.

Responsibilities

• Support the development and execution of the PBC Marketing strategic plan focusing on regional engagement, insight gathering and events management.
• Coordinate Liver Franchise strategic priorities with key stakeholders, ensuring alignment across Marketing and Sales teams and cross-functional partners.
• Drive development and implementation of key regional priority opportunities and activations.
• Foster the Liver leadership narrative and amplify key partnership activities.
• Develop and execute insight plans for key stakeholders, including speaker bureaus and regional advisory boards when appropriate.
• Orchestrate Gilead‚Äôs presence at key Liver events and sponsorships, ensuring engagement and alignment with commercial priorities.
• Manage and direct agency partners to deliver on the annual tactical plan within the assigned budget.
• Develop and deliver presentations to internal stakeholders and external audiences.
• Ensure compliance with all relevant laws, regulations and policies.

Qualifications

• Required: 10 years of professional experience; 8+ years MS/MA or MBA; Bachelor‚Äôs degree in marketing or related field.
• Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices.
• Preferred: Previous experience in marketing research and/or pharmaceutical sales; MBA or advanced degree in business or public health.
• Liver experience and relationships preferred.
• Strong customer focus and ability to foster a collaborative work environment.
• Strong interpersonal, verbal communication, and writing skills with ability to simplify complex topics.
• Ability to listen and adapt style/content to audience; strong project management skills with multiple priorities.

Skills

• Strategic planning and execution
• Stakeholder management and collaboration
• Insight generation and speaker bureau/regional advisory board coordination
• Event management and sponsorship orchestration
• Budget management and vendor/agency supervision
• Strong communication and presentation development
• Compliance and regulatory awareness

Education

• Bachelor‚Äôs degree in marketing or related field required; MBA or advanced degree preferred.

Additional Requirements

• Field-based role; ideal locations California or Texas.