Associate Director, Liver (PBC) Franchise Marketing – Regional Engagement Lead (West)
Gilead Sciences
Full-time
Remote friendly (United States)
United States
$177,905 - $230,230 USD yearly
Marketing
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Role Summary
The Associate Director (AD), Liver Franchise Marketing – Regional Engagement, Insights and Events will contribute to the Liver franchise with a focus on Primary Biliary Cholangitis (PBC). The role requires strategic thinking, strong execution standards, leadership, and collaboration with internal stakeholders and external opinion leaders. Field-based position located in California or Texas.
Responsibilities
- Support the development and execution of the PBC Marketing strategic plan focusing on regional engagement, insight gathering, and events management.
- Coordinate Liver Franchise strategic priorities across Marketing & Sales and cross-functional teams.
- Develop and implement key regional priority opportunities and activations.
- Foster the Liver leadership narrative and amplify partnership activities.
- Develop and execute insight plans for key stakeholders, including speaker bureaus and regional advisory boards when appropriate.
- Orchestrate Gilead’s presence at key Liver events and sponsorships, ensuring alignment with commercial priorities.
- Manage and direct agency partners to deliver the annual tactical plan within budget.
- Develop and deliver presentations to internal stakeholders and external audiences.
- Ensure compliance with all relevant laws, regulations and policies.
Qualifications
- Required: 10 years of professional experience; 8+ years MS/MA or MBA; Bachelor’s degree in marketing or related field.
- Familiarity with marketing fundamentals, strategy, sales, and commercial policies and practices.
- Preferred: experience in marketing research and/or pharmaceutical sales; MBA or other advanced degree in business or public health; liver experience and relationships.
Skills
- Strong customer focus
- Collaborative work style
- Excellent interpersonal, verbal communication, and writing skills; ability to simplify complex topics
- Active listening and audience-adaptive communication
- Project management excellence with ability to manage multiple priorities
Education
- Bachelor’s degree in marketing or related field required; MBA or advanced degree preferred.
Additional Requirements
- Field-based role; travel as required.