Associate Director, Liver (PBC) Franchise Marketing – Regional Engagement Lead (East)

Role Summary

The Associate Director (AD), Liver Franchise Marketing – Regional Engagement, Insights and Events will report directly to the Senior Director, US Liver Franchise Opinion Leader Programming. This role will have an impact across the Liver franchise, with a focus on Primary Biliary Cholangitis (PBC). The successful candidate will be a strategic thinker who is able to uphold high execution standards for the Opinion Leader Programming team. They must be able to exercise strong leadership skills, uphold a compliance mindset and collaborate with a diverse set of internal stakeholders and external opinion leaders. This is a field-based role in the East Region with the preferred candidate being in New Jersey, New York or Pennsylvania.

Responsibilities

• Support the development and execution of the PBC Marketing strategic plan focusing on the regional engagement initiatives, insight gathering and events management.
• Work to pull through Liver Franchise strategic priorities with key stakeholders ensuring coordination across Marketing & Sales teams, as well as cross functionally.
• Drive the development and implementation of key regional priority opportunities and activations.
• Foster Gilead‚Äôs Liver leadership narrative while amplifying key partnership activities.
• Develop and execute insight plan for key stakeholders, inclusive of speaker bureau and regional advisory boards when appropriate
• Orchestrate Gilead‚Äôs presence at key Liver events and sponsorships ensuring engagement across the organization and alignment with our commercial strategic priorities
• Manages and direct agency partners to deliver on the annual tactical plan within the assigned budget.
• Develop and deliver presentations to a range of internal stakeholders and external audiences
• Ensure compliance with all relevant laws, regulations and policies

Qualifications

• Bachelor's Degree and Ten Years‚Äô Experience
• OR Masters' Degree and Eight Years‚Äô Experience
• OR PhD and Two Years‚Äô Experience

Preferred Qualifications

• 10 years of professional experience
• 8+ yrs MS/MA or MBA
• Bachelor‚Äôs degree in marketing or related fields required
• Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices
• Previous experience in marketing research and/or pharmaceutical sales desired
• MBA or other advanced business or public health degree is desired
• Liver experience and relationships is preferred
• Strong customer focus
• Adept at forming and maintaining a collaborative work environment
• Strong interpersonal, verbal communication, and writing skills, including the ability to simplify complex topics
• Listens carefully to others' points of view, adapts style and content based on audience, and seeks to understand others' motivations and needs
• Demonstrated excellence in project management, effectively managing multiple projects/priorities

People Leader Accountabilities

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.